BMW motorcyclists once again ride for a greener future

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BMW Motorcycles South Africa

Over 600 owners of  BMW GS bikes registered 600 trees to be planted in partnership with Food & Trees For Africa

BMW Motorcycles South Africa

Midrand. BMW Motorrad, the motorcycle business of BMW South Africa, will this weekend host more than 600 owners of BMW GS motorcycles in Clocolan, Free State, to experience the second annual BMW GS Eco. The event takes place from today until Sunday, 21 October.

The BMW GS Eco event is a celebration of on- and off-road motorcycles for customers who own BMW GS bikes. Over the past few weeks, hundreds of BMW GS riders have been plotting and planning a combination of on- and off-road routes to ensure they achieve the most scenic, memorable and challenging routes, depending on their own style of riding. All this planning will culminate in an adventure of a lifetime with riders travelling from various BMW Motorrad dealerships and through some of the Free State’s magnificent roads.

“The “BMW GS” concept has always embodied riding pleasure and the desire for adventure. With the BMW GS Eco event we are offering our customers the opportunity to be adventurous and explore some of the most remote corners of our country,” says Rob Holder, general manager of BMW Motorrad in South Africa.

He says the event also enables riders to experience and contribute towards the sustainability of South Africa’s eco system. “As part of the event, BMW Motorrad will donate one tree for every motorcycle entered to the Food & Trees For Africa’s program “Trees for Homes.”

BMW Motorrad, together with the participating riders, will donate 600 trees to the community of Kanana in the Grasmere area of the Vaal region. The handover will take place today (Friday 19, October) in Clocolan while at the same time Food & Trees For Africa (FTFA) will start their training workshop in Kanana.

“The success of the BMW Group has always been built on long-term thinking and responsible action. Therefore our organisation established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of our strategy. As a result of our efforts, we have once again been ranked as an industry leader in this year’s Dow Jones Sustainability Index – making us a leader for the last eight consecutive years,” adds Holder.

Edwin Makushu, an Ecopreneur at  FTFA and also in charge of the BMW Trees for Homes project, says the area selected is a newly built settlement within the Grasmere area that is in desperate need of trees. “There are only 300 houses presently occupied in Kanana and the department of housing is still in the process of allocating more units to the community and we hope that the units will be occupied before December 2012.”

Makushu says 300 trees will initially be distributed to launch the BMW Trees for Homes project in that area and thereafter another distribution will be done for the remaining 300 trees once the other houses are occupied.

To follow all the action on the 2012 BMW GS Eco event, visit

www.twitter.com/BMWMotorradSA

or search for the #GSEco2012 hashtag on Twitter.

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