BMW Motorcycles Dealership of Roanoke Valley


Grand Opening Event Planned April 20-21, 2012

BMW Motorcycles Dealership

Woodcliff Lake, NJ – February 17, 2012…  Salem – a Southwestern Virginia community situated in the  Shenandoah Valley between the Alleghany and Blue Ridge Mountains on  the Roanoke River – is now home to BMW Motorcycles of Roanoke  Valley. The new BMW motorcycle dealership, located at 1003 Electric  Road just west of Roanoke and minutes from Interstate 81 and the Blue  Ridge Parkway, offers a complete line of new and pre-owned BMW  motorcycles, parts, accessories, apparel and service capabilities in a  new 14,000 square-foot facility.

“Owning a BMW motorcycle dealership has been a lifelong  aspiration,” says owner Hugh Huff, whose fascination with  motorcycles began with a backseat ride on a ’57 BMW at age  seven.  Over the years, he competed in motocross and race track  events and bought and sold more than 20 motorcycles while working for  his family’s petroleum business.

Today, the Huff Family not only owns and operates several gasoline  and convenience stores in the area, they also own Virginia’s  third BMW motorcycle dealership.   The new state-of-the-art  facility is equipped with all of the latest service technology and  staffed by experienced master technicians, parts and sales  people.  Throughout the year, the dealership will sponsor track  days at Virginia International Raceway, adventure rides and Sunday  touring events.

BMW Motorcycles of Roanoke Valley is the culmination of a concerted  effort to establish a BMW presence in southwest Virginia, according to  Lou Provato, Dealer Development Manager, BMW Motorrad USA.   “We couldn’t have picked better representatives for our  brand. Hugh and his staff – which includes his son Chip –  are not only passionate about motorcycling but have deep roots in the  area.  Situated at the crossroads of some excellent riding  terrain, BMW Motorcycles of Roanoke Valley will be a destination of  choice as well as a valuable resource for motorcycle enthusiasts in  their region,” commented Mr. Provato.

For more information about BMW Motorcycles of Roanoke Valley,  including an upcoming grand opening celebration April 20-21 and other  special events, phone (540) 387-9780.   Showroom hours are Tuesdays and  Fridays, 9:00 a.m. – 6:00 p.m., Wednesdays and Thursdays, 9:00  a.m. – 8:00 p.m. and Saturdays 9:00 a.m. – 5:00 p.m.