BMW M – Official Car of MotoGP™
class motor racing on two wheels will travel from Asia across Europe, North America, South America and as far as Australia. At classic races such as at the Sachsenring in Germany, Brno in the Czech Republic, or Jerez in Spain, up to 200,000 spectators regularly gather on race weekends to see with their own eyes stars like multiple World Champion Valentino Rossi and defending champion Marc Márquez racing at spectacular top speeds of up to 340 kilometres per hour.
As the top tier for the best motorcycle stars in the world, the MotoGP World Championship can now look back on 65 years of tradition. The International Motorcycling Federation FIM (Fédération Internationale du Motocyclisme) first hosted the road racing world championship in 1949. The FIM still reigns supreme over the sport, but the marketing rights belong to the organiser Dorna Sports. MotoGP replaced the 500 cc World Championship as the top category in 2002.
Dorna, the FIM and the International Road Racing Teams Association (IRTA) sit down together to modify the regulations in the three classes to suit the current requirements. and can use software that they develop.
However, the fuel consumption of these exclusive racing prototypes is restricted to 20 litres per race, while the “Open Teams” can use 24 litres. They can use twelve engines per driver and the “Factory Teams” are restricted to just five. The aim of these changes is to reduce costs.
stroke engines have four cylinders and a capacity of 600 cubic centimetres. ing the earlier 125 cc World Championship.
Only prototypes are driven in Moto3, but strict regulations help keep costs down. Onecylinder, fourstroke engines with a capacity of 250 centi metres are used. The maximum age in this class is 28, while it is theoretically possible to drive in the other two classes MotoGP and Moto2 until the age of 50.
MotoGP and BMW M GmbH have proved to be perfect partners. This is underlined by the length of their cooperation: 2014 will be the 16th season. Whether on two wheels or four, the spectacular Motorcycle World Championship and the manufacturer performance automobiles share values such as spearheading innovation, dynamics, highest quality and international commitment.
wheel drivers are as safe as possible at For Dorna Sports, the cooperation with BMW said Carmelo Ezpeleta, CEO The MotoGP World Championship gives BMW M GmbH the opportunity to present its areas s core markets follow the events on TV, and on average over 100,000 fans flock to the racetracks to follow the action live.
BMW M GmbH’s involvement is not restricted to presenting the most recent models in the Safety Car fleet. The commitment to the event also includes systematic marketing activities (VIP Sales), product presentations in the paddock and public area, exclusive incentives and cus tomer events. “The elite class of motor racing used to be more of a sponsorship platform for us, but these days it is an effective marketing platform. In MotoGP, we are able to present our products to our target audience worldwide in the perfect motor racing environment, whether our potential customers are at the track or in front of their TV,” said Thomas Schemera, Director of Sales and Marketing BMW M GmbH.
The VIP Sales programme for international MotoGP and BMW M GmbH have proved to be perfect partners. This is underlined by the length of their cooperation: 2014 will be the 16th season. Whether on two wheels or four, the spectacular Motorcycle World Championship and the manufacturer wheel drivers are as safe as possible at top speeds of up to 340 kilometres per hour is For Dorna Sports, the cooperation with BMW corporate and direct sales is also important. Both partners have been benefitting from the cooperation with Dorna Sports for many years now.
We get BMW M fans interested in MotoGP and racing fans are the perfect audience for our innovative highperformance cars.”