BMW M and K2 join to develop a ski in a class of its own







Published by Gerald Ferreira Date: January 3, 2012
Categories: BMW, BMW General News

K2 LTD BMW M Design SkiPerfect cornering: K2 LTD. BMW M Design Edition. BMW M and K2 join to develop a ski in a class of its own.

Munich. Perfect handling and absolute control on  every bend – that’s BMW M on the road and K2 on the piste.  It’s a winning combination. That is why BMW M has now joined  forces with K2 to create a new, 500-pair limited edition of the  outstanding K2 SideShow model: the K2 LTD. BMW M Design Edition.

The design of this special edition was inspired by BMW M automobiles,  and is similarly suited for maximum performance, uncompromising  driving pleasure, and powerful looks that uniquely combine speed and strength.

This ski combines the benefits of a traditional camber with those of  a rocker (shovel section bent up). Revolutionary K2 BASELINE®  technology from the new K2 Collection gives you power, edge grip and  control on account of its camber, while the rocker gives you  versatility and turnability. The BASELINE® construction makes the  K2 Ski ideal for any terrain, all snow conditions and every subsurface  – in other words, the perfect match for BMW M.

Produced in a limited, numbered edition of 500 pairs, these skis  can’t be purchased, but are one of the prizes in this  year’s BMW xDrive Cup. As in the successful  previous years, winter sports enthusiasts can collect  “Badges” at 13 winter sports venues in Germany, Austria,  Italy and Switzerland.

The BMW xDrive course offers winter fans an opportunity to try out  the intelligent xDrive four-wheel drive system first-hand. Ski and  snowboard enthusiasts can compete against one another on a specially  marked-out giant slalom, and to post their own personal SkiMovies  online in 10 of 13 destinations. If you buy a ski pass in one of the  BMW xDrive Partner ski areas you get a Badge in return. You also get a  Performance Badge for every 5,000 metres of altitude you cover, and  Badges can be earned by skiing down selected routes at the BMW    xDrive Cup destinations. If the weather’s bad you  needn’t be idle: at the website www.bmw-xdrive-guide.com you can  have a go at finding a hidden link for the Webtour Badge.

Competitors with at least five Badges are entered into a monthly  raffle for the K2 LTD. BMW M Design Edition skis.  Anyone who collects at least 15 Badges is also entered into a draw for  a brand-new BMW X1. And the person who has collected the most Badges  by the end of the season can look forward to a one-week BMW Ice  Fascination driver training course in Sweden.