BMW is partner of Art Basel, the art show for modern and contemporary art







Published by Gerald Ferreira Date: June 12, 2012
Categories: BMW, BMW Community Events

Munich. The world-famous show for modern and contemporary art takes place in Basel, Switzerland from June 14 to 17, 2012. Works by more than 2,500 internationally celebrated artists will be presented at Art Basel by approx. 300 leading galleries from around the world. BMW has been a partner of Art Basel Miami Beach at the outset and has supported Art Basel for many years. In 2012, BMW is once again involved as a partner of this international forum for the art market.

BMW art

Annette Schönholzer and Marc Spiegler, Directors of Art Basel, said: “Art Basel enjoys the long-standing partnership with BMW, which has played an innovative role in the artworld for many decades now. We look forward to collaborating on new concepts in the future.”

The BMW Group is providing the official VIP shuttle service for visitors to the show. The vehicles will ensure a comfortable and convenient network linking the various event locations and fair venues.

Beyond Art Basel, 2012 also sees BMW supporting Art Basel Miami Beach and other art shows all over the world, including Frieze Art Fair and Frieze Masters London as well as Frieze NY, ART HK – Hong Kong International Art Fair, Art Toronto, Art Amsterdam, TEFAF Maastricht, KIAF – Korean International Art Fair and Paris Photo as well as the initiatives Gallery Weekend Berlin and Independent Collectors.

During Art Basel Miami Beach 2011, BMW used the opportunity to celebrate the BMW Guggenheim Lab, a six-year initiative launched by BMW and the Guggenheim Museum and Foundation.

On the occasion of this year’s Art Basel, BMW is proud to present the first global guide to private and publicly accessible collections of contemporary art: The BMW Art Guide by Independent Collectors, together with the Independent Collectors initiative and the publisher Hatje Cantz.

About BMW’s Cultural Commitment

For more than 40 years, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants. In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group celebrated its world premiere in New York. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.