BMW i LA Auto Show 2011


BMW i – introduction. BMW Media Information 7/2011 Page 3 mobility in the future as well.


To this end, the development engineers involved have always focused their attentions on the entire value chain. After all, it is not only the products of the future that should be sustainable; every parts-related process, every technology and every supplier is required to contribute to the positive sustainability rating of the products.

As part of project i the BMW Group is currently conducting field trials in everyday conditions with vehicles running purely on electric power. These trials are unparalleled worldwide in their scope.

The ongoing trials in the USA and Europe with a fleet of more than 600 MINI E cars are already delivering important feedback on the demands the series-produced electric vehicles of the future will need to meet.

Added to which, a test fleet of over 1,000 BMW ActiveE vehicles – set for launch in the USA, Europe and China at the end of 2011 – will contribute valuable insights into the performance of these models in everyday use. The information gained will serve to deepen the existing knowledge base on the everyday use of vehicles with electric drive systems and to find out more about what customers want and need.

Feedback from the customers trialling the MINI E and BMW ActiveE is channelled directly into the series development of the BMW i vehicles. Two special vehicle concepts. The BMW i brand is now poised to enter the consciousness of the automotive public with two new vehicles.


First up is the BMW i3 Concept. Previously known as the Megacity Vehicle, the BMW Group’s first series-produced all-electric car focuses squarely on the mobility challenges of the future in urban areas and, as the first premium electric vehicle, reinvents hallmark BMW attributes for the drivers of the future.

Then comes the BMW i8 Concept, a sports car of the most contemporary variety – forward-looking, intelligent and innovative. Based on the BMW Vision EfficientDynamics concept car, its unique plug-in hybrid solution brings together a combustion engine and an electric drive system to create an extraordinary driving experience complemented by extremely low fuel consumption and emissions.

The Los Angeles Motor Show or LA Auto Show 18 – 27 November 2011 in Los Angeles, United States of America. If you are in the are make sure to visit this years Los Angeles Motor Show.