BMW Group UK announces 2012 BMW Dealer Award winners


BMW Group UK presented Stratstone Derby with the prestigious BMW    Dealer of the Year Award at an awards ceremony held at its National    Dealer Conference in Helsinki last night. Exceeding targets set in    nine different operational areas across its business, the dealership    won the award following strong competition from the two other    finalists, Sycamore Peterborough and Lloyds Blackpool.

BMW UK Dealership Awards

Presenting the award to Chris Astle, Dealer Principal at Stratstone    Derby, Tim Abbott, Managing Director BMW Group UK, said: “This award    represents the supreme accolade for BMW dealers in the UK in terms    of outstanding customer service and business performance. Stratstone    Derby’s efforts, together with our entire dealer network, have    helped us continuously maintain BMW’s position as the UK’s number    one premium car company and the number one franchise.

“With BMW dealers investing over  £60 million in modern, customer    –friendly retail facilities during 2012, our 5-Star customer rating    system for sales and service, and a range of other customer    initiatives, we now have the new Customer Champion award which is    one of the most coveted in our recognition programme. There is    absolutely no doubt that satisfied customers drive the success or    failure of businesses.  It has to be our ultimate goal.”

Over 140 approved BMW dealers are in the running each year for the  BMW Dealer Awards.  Other awards presented at the event were:

Marketing Champion of the        Year Bowker Motor Group
Corporate Sales Dealer of the        Year Sytner Group
Used Car Sales Dealer of the        Year Halliwell Jones Southport
Customer Champion of the        Year Carrs Bury St Edmunds
Aftersales Dealer of the        Year Rybrook Warwick
Dealer Principal of the        Year Joe Rogers,          Bavarian Belfast