BMW Group U.S. January Sales Increase 5.8%







Published by Gerald Ferreira Date: February 1, 2012
Categories: BMW, BMW Financial, MINI, MINI Financial

  • BMW brand sales up 3.1%
  • MINI brand sales up 21.2%

Woodcliff Lake, NJ – February 1, 2012…   The BMW Group in the U.S. (BMW and MINI combined) reported  January sales of 19,739 vehicles, an increase of 5.8 percent from the  18,656 vehicles sold in the same month a year ago.

“The January results are the springboard for a year that will  be full of new model launches beginning with the arrival of the sixth  generation 3 Series in mid-February” said BMW of North America  President and CEO Ludwig Willisch.  “Nationwide,  inventories are low after the extraordinary sales in December and  we’re replenishing our dealers as fast as we can to meet the  strong demand for our vehicles.”

BMW Brand Sales

Sales of BMW brand vehicles increased 3.1 percent in January for a  total of 16,405 compared to 15,905 vehicles sold in January, 2011.

In January, best performing vehicles include the X3 SAV –  officially on sale in the U.S. for one year - up 56.9 percent to 1,687  units; the 6 Series, up 392.8 percent to 409 units and the 7 Series,  up 56.1 percent to 977 units.  One month before the premiere of  the next generation BMW 3 Series, sales of the current model were up  16.2 percent to 6,698 units.

BMW Pre-Owned Vehicles

In January, sales of BMW used vehicles (including certified pre-owned  and pre-owned) increased 0.4 percent to 11,698 vehicles from the  11,650 vehicles sold in January 2011.

MINI Brand Sales

MINI USA reported sales of 3,334 automobiles in January, an increase  of 21.2 percent from the 2,751 sold in January 2011.

Table: Sales BMW of North America, LLC, January 2012

January        2012 January        2011 % YTD2012 YTD        2011 %
BMW brand 16,405 15,905 3.1 16,405 15,905 3.1
BMW passenger cars 11,826 11,435 3.4 11,826 11,435 3.4
BMW light trucks(SAVs) 4,579 4,470 2.4  4,579 4,470 2.4 
MINI brand 3,334 2,751 21.2  3,334 2,751 21.2 
TOTAL Group 19,739 18,656 5.8 19,739 18,656 5.8