BMW Group South Africa named number one employer in the local automotive industry


BMW Group South Africa was named the number one employer in the automotive industry for the second consecutive year in the Universum Most Attractive Employer Awards for 2015.


The Universum Most Attractive Employer Awards acknowledge successful employer branding strategies, the most popular companies to work for across different industries, and the attractiveness of companies as employers. This year’s research surveyed a sample in excess of 65 000 student and professional respondents spanning the business, healthcare, engineering, law, humanities and sciences categories.

BMW Group South Africa led the sector annual rankings and associated trend reports across the business and engineering categories. Tertiary students who participated in the survey were attracted to BMW namely for its appealing products and services, while for professionals, it was mainly the financial strength of the company which ranked highly for the automobile manufacturer.

“The Universum survey is the largest of its kind in South Africa, providing in-depth quantitative and qualitative research and analysis on employer branding strategies. We congratulate BMW Group South Africa for delivering impressive results across the tight measurement criteria in the survey,” said Roger Manfredsson, Managing Director, at Universum South Africa.

The survey results, as determined by Universum Professional Research, are derived from an independent annual research survey that provides insights on sector growth, students and employees’ career preferences, as well as their perceptions of potential employers. The results are used by employers to measure their performance in attracting suitable candidates to remain competitive.


“BMW Group South Africa has a highly-qualified workforce and a strong management team. With its excellent reputation, it is regarded as one of the most attractive employers. The company’s open corporate culture is underpinned by trust, exemplary staff orientation and fairness. In addition, our organisation is committed to maintaining the capabilities of its workforce and delivering on its promises,” said Cyril Khambula, Human Resources Director at BMW Group South Africa.

BMW was also the winner of the prestigious Industry Best Award.