BMW Group posts highest sales ever in 2011


BMW Group posts highest sales ever in 2011

1,668,982 BMW Group vehicles sold Record year for all three brands Munich. The BMW Group concluded 2011 with its best  sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce  automobiles rose 14.2% last year to reach a total of 1,668,982  vehicles (prev. yr. 1,461,166). The company therefore strengthened its  position as the leading provider […]

1,668,982 BMW Group vehicles sold Record year for all three brands

Munich. The BMW Group concluded 2011 with its best  sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce  automobiles rose 14.2% last year to reach a total of 1,668,982  vehicles (prev. yr. 1,461,166). The company therefore strengthened its  position as the leading provider of premium vehicles. In December,  sales were 11.9% higher than in the same month last year with 158,125  vehicles (prev. yr. 141,358).

“2011 was an excellent year for the BMW Group. We have clearly  attained our sales target of over 1.6 million vehicles and our models  continue to be in high demand right across the world,” said Ian  Robertson, Member of the Board of Management of BMW AG, Sales and  Marketing, at the North American International Auto Show in Detroit.  “Looking ahead, we want to continue to grow, with balanced sales  growth across all continents, and we plan to remain the world’s  top selling premium automaker in 2012. Growth will also be driven by  the new BMW 3 Series which will be launched worldwide next month. This  is the best BMW 3 Series sedan we have ever built and we are confident  it will continue this model’s success story. Due to the BMW 3  Series model changeover, we expect to see momentum increase in the  second half of the year.”

BMW brand: New models drive sales. BMW 5 Series clear segment leader.

BMW brand sales rose 12.8% in 2011 to reach a total of 1,380,384  vehicles, the best sales level in its history (prev. yr. 1,224,280).  In December, a total of 128,182 vehicles were delivered – an  increase of 10.9% (prev. yr. 115,570). The clear frontrunner in terms  of growth was the new BMW X3. With 117,944 vehicles sold, this  highly-successful model grew at a rate of 156.4% (prev. yr. 46,004) in  2011. The BMW X1 also continued to report strong gains in 2011 with a  total of 126,429 vehicles sold (+26.4%; prev. yr. 99,990). The BMW 5  Series solidified its position as segment leader, with a total of  310,050 vehicles delivered to customers in 2011 (+46.3%; prev. yr. 211,968).

The flagship BMW 7 Series also continued to perform well, with  deliveries reaching 68,774 vehicles last year (+4.5%; prev. yr.  65,814). Customer response to the newly introduced BMW 1 Series has  also been very positive. Sales of the 5-door rose 42.6% in December to  12,507 units (prev. yr. 8,769).

MINI brand: New sales record

The MINI brand can also look back on its best year ever. Global sales  climbed to a record 285,060 vehicles in 2011 (+21.7%; prev. yr.  234,175). It finished on a strong note in December with 29,467  vehicles sold (+16.2%; prev. yr. 25,359). The brand’s positive  annual result was bolstered by the MINI Countryman, which totalled  89.036 deliveries in its first full year of sales. Further momentum is  expected in 2012 with the new additions to the MINI family: the MINI  Coupé and the MINI Roadster. The U.S. remains the largest  market for MINI, with 57,511 cars sold last year, followed by the U.K.  with 50,428).

Rolls-Royce Motor Cars: record sales in company’s    107-year history

With a total of 3,538 cars, Rolls-Royce Motor Cars achieved its  highest sales ever in 2011 and an increase of 30.5% on the 2010 total  of 2711 cars. The previous record of 3,347 cars was set in 1978. All  regions reported significant sales growth last year with bespoke  content at highest-ever levels.

Markets: Balanced growth across the globe

The BMW Group made sales gains in all regions and virtually all  markets in 2011. In Europe, the region with the Group’s highest  sales, retail volumes increased 8.5% to reach a total of 857,792 units  (prev. yr. 790,751). The company experienced rigorous growth in Asia,  with 373,613 vehicles sold (+31.1%; prev. yr. 285,003). In America, a  total of 379,332 vehicles were delivered to customers last year, an  increase of 15.3% (prev. yr. 328,860). The U.S. was the  company’s largest single market in 2011, with a total of 305,418  vehicles sold (+14.9% / prev. yr. 265,757). BMW was the number one  premium brand in the U.S. last year, with 247,907 cars delivered to customers.

In Germany, the company finished the year on a strong note –  the number of new BMW Group vehicles registered in December rose by  16% to 27,377 (prev. yr. 23,601). With a total of 297,483 new vehicles  registered in 2011 – (+11.5% / prev. yr. 266,768) – the  company spearheads the German premium auto segment. BMW brand  registrations climbed to 257,132 units in 2011 (+9.3%/prev. yr.  235,299). A total of 23,507 new BMW vehicles were registered in  December (+12.4%/prev. yr. 20,910). The MINI brand also reported an  excellent month with an increase of 43.8% to 3,870 vehicles (prev. yr.  2,691). China’s dynamic sales growth continued right through to  the end of 2011 – 232,586 BMW Group vehicles were sold last year  in the company’s third largest market. This was an increase of  37.6% (prev. yr. 168,998).

BMW Motorrad reports best sales ever

With a total of 104,286 motorcycles (prev. yr. 98,047 / +6.4%) in  2011, BMW Motorrad delivered more vehicles than ever before in its  nearly 90-year history. Growth was recorded in each month of 2011. In  December, 4,232 Motorcycles were delivered worldwide, which reflects  an increase of 12.4% over the same month in 2010. The total  year’s result exceeds the previous high in 2007 by 1.8%  (102,467). BMW Motorrad increased its market share by more than 12% in  the segment above 500cc and has doubled it within the past four years.  Husqvarna delivered 9,286 motorcycles in 2011 (-23%; prev. yr.  12,066). December accounted for 1,330 deliveries (-26.1%; 1,800).

BMW Group sales in/up to December 2011 at a glance

In Dec 2011 Comp. to prev. yr. Up to/incl. Dec 2011 Comp. to

prev. yearBMW Group Automobiles158,125+11.9%1,668,982+14.2%BMW128,182+10.9%1,380,384+12.8%MINI29,467+16.2%285,060+21.7%Rolls-Royce  3,538+30.5%BMW Motorrad4,232+12.4%104,286+6.4%Husqvarna Motorcycles1,330-26.1%9,286-23.0%

The BMW Group

The BMW Group is one of the most successful manufacturers of  automobiles and motorcycles in the world with its BMW, MINI, Husqvarna  Motorcycles and Rolls-Royce brands. As a global company, the BMW Group  operates 25 production and assembly facilities in 14 countries and has  a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars  and more than 110,000 motorcycles worldwide. The profit before tax for  2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion.  At 31 December 2010, the BMW Group had a workforce of approximately  95,500 employees.

The success of the BMW Group has always been built on long-term  thinking and responsible action. The company has therefore established  ecological and social sustainability throughout the value chain,  comprehensive product responsibility and a clear commitment to  conserving resources as an integral part of its strategy. As a result  of its efforts, the BMW Group has been ranked industry leader in the  Dow Jones Sustainability Indexes for the last seven years.

Gerald Ferreira

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Published : Monday January 9, 2012

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