BMW Group DesignworksUSA wins eight GOOD DESIGN™ Awards


Los Angeles/ Munich/ Shanghai. BMW Group  DesignworksUSA, a creative consultancy and subsidiary of BMW Group, is  the recipient of eight GOOD DESIGN™ Awards for design excellence. The  Award program is organized by The Chicago Athenaeum Museum of  Architecture and Design in cooperation with the European Centre for  Architecture, Art, Design and Urban Studies.

BMW DesignworksUSA

In 2013 thousands of  entries from over 38 countries around the world were submitted.  DesignworksUSA was honoured with the Good Design Award for diverse  design programs mirrowing the studio`s broad client portfolio. Each  one of the winning designs pulled from the company´s core design  principles such as cross-fertilization, future thinking, global  context, and brand acumen. “It is a great reassurement for our team to  see our core principle of cross-fertilization and the power of  innovation that it produces reflected in the list of winning entries,”   said Laurenz Schaffer, President, BMW Group DesignworksUSA.

Awarded design programs by DesignworksUSA:

ASRock M8 mini gaming PC: The ultra compact gaming PC  speaks the language of strength and ultimate performance demonstrating  extreme efficiency and big emotion. With magnetic side panels and an  array of innovative features the PC is designed for maximum customization.

Good Design

BMW i Wallbox: The premium charging device for  residential use is part of a comprehensive  BMW E-mobility experience.   Its holistic, innovative charging concept provides for a new  dimension of electric mobility.


Dacor Discovery 30” Wall Oven user interface:    Thegraphic user interface (GUI) is extremely easy to use and  functionally intelligent.  With the Discovery IQ Controller, home  chefs can expect the latest technological advances for the kitchen.


Hello®  oral care line:  It is theworld’s first line of  seriously friendly™ oral care products with a distinctive product  design, developed to elevate the everyday.

BMW DesignworksUSA awards

Mercury Marine Electronic Remote Control:  A  cable-less variant of a shift and throttle control for the Mercury  engines, provides precise shift, throttle and trim response. Designed  based on an ergonomic approach to surfacing, allowing for the creation  of fluid and comfortable touch points.

Mercury Marine Electronic Remote Control

Premec Chalk Pen:  The promotional pen with its  innovative design defines the horizon of possibilities within the  cornerstones of simplicity and quality and translates these into a  sustainable product. The chalk pen will be one of the lightest pens on  the market.

cinema player

PRIMA Cinema player:  The Prima Cinema player is a  brand-centric and luxury offering that provides an engaging and  fulfilling high-end home theatre experience.

Radiosurgery System

Varian Edge™ Radiosurgery System:  The comprehensive  radiosurgery system, designed for radiosurgical ablation, is a  dedicated, end-to-end system for performing non-invasive cancer  procedures anywhere in the body – wherever radiation is indicated.