BMW Group Design once again scoops a clutch of prizes at the 2011 GOOD DESIGNTM Awards.


bmw 6BMW Group Design once again scoops a clutch of prizes at the 2011 GOOD DESIGNTM Awards.

Munich.No fewer than six BMW Group models have  received the prestigious 2011 GOOD DESIGNTM Award: the BMW 6 Series  Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW  ActiveE, and the two motorcycle models BMW K 1600 GT/GTL along with  the BMW G650 GS. The annual GOOD DESIGNTM Award ranks as the most  celebrated international accolade in the field of product design  – and this year once again it honours the outstanding quality of  BMW Group Design.

The world’s oldest and most esteemed design prize was founded  in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray  Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and  the European Centre for Architecture, Art Design and Urban Studies.  For more than 60 years now, this coveted accolade has recognised  exceptionally innovative and visionary products, concepts and ideas  that go beyond the regular horizons of everyday product design. The  aim of the award, not least of all, is to raise public awareness of  contemporary design together with related issues of sustainability.

The prize is awarded based on the criteria of functionality and  aesthetics as originally laid down by Saarinen and Eames, and is now  complemented by an ecological aspect that stipulates sustainable  design in keeping with our times. 2011 saw the independent jury of  design experts and architects sifting through a record number of  applications from around the world to decide their final selection of  more than 500 product designs and graphics from 38 countries that were  deemed worthy of the GOOD DESIGN Award.

The new BMW6 Series Convertible combines a stretched bonnet,  set-back passenger compartment, long wheelbase and flat waistline with  a classic soft-top roof featuring a distinctive “fin”  design. The car’s powerfully contoured surfaces and  forward-surging lines are a reflection of its dynamic handling properties.

Aesthetes who delight in luxury and forward-looking technology need  look no further than the new BMW6 Series Coupe, combining as it does dynamic  athleticism with exclusive travel comfort. Adaptive LED Headlights  represent an innovation in lighting technology and draw on the  hallmark round headlight look in a new rendition of BMW’s iconic  design cues.

The new BMW 1 Series M Coupe cuts a compelling  figure with its athletic demeanour and M-specific interior design. The  optimised track width of the front and rear axles, an expansive front  apron and powerfully flared wheel arches lend the BMW 1 Series M Coupe  its unmistakable character. The two sets of chrome-plated twin  tailpipes, situated at the outer edges of the rear, make for the  symmetrical look familiar from M styling.

With the BMW ActiveE, an all-electric-drive BMW 1  Series Coupe, BMW is testing everyday usage of electric vehicles. The  insights gleaned from this field test will flow directly into series  development of the BMW i3. The intelligent configuration of the drive  components and energy storage systems within the vehicle create the  ideal prerequisites for customary BMW driving dynamics and extended  functionality. This electric car offers four full seats, boot space of  around 200 litres, rear-wheel drive and a range of approximately 160  kilometres (100 miles) in day-to-day operation.

With its BMW K 1600 GT and BMW K 1600  GTL, BMW Motorrad is tapping into a new dimension of the  touring experience. Both these motorcycles present a self-assured,  imposing and distinctive appearance, sparking off a hefty dose of  wanderlust at first glance.

With its lean and wiry off-road physique, the BMW G 650 GS  motorbike evokes an impression of lightness and  adventurousness. Its characteristic enduro design and its colour  concept are fully in keeping with the BMW GS family style and round  off the bike’s overall sporty impression. The quality and  specification of this model coupled with its long-distance comfort set  it apart from the competitors.

BMW Group Design has already won the coveted design award several  times in the past. Last year it was the BMW 5 Series Sedan, the MINI  Countryman, the BMW S 1000 RR and the BMW Concept 6 design study that  captured the prestigious prize. In 2008 honours went to the BMW 3  Series Convertible, the BMW 1 Series Coupe, the MINI Cooper S Clubman  and four BMW motorcycles. Back in 2007, the jury of the GOOD DESIGN  Award paid tribute to the new BMW X5, the BMW 3 Series Coupe, the new  MINI and three motorcycle models.