BMW Group Achieves Second Best Sales Year Ever in the U.S.







Published by Gerald Ferreira Date: January 6, 2012
Categories: BMW, BMW Financial

Woodcliff Lake, NJ – January 5, 2012 In 2011, the BMW Group in the U.S. (BMW and MINI combined)  achieved its best sales since the record year of 2007 retailing  305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles  sold in 2010. BMW Group reported December sales of 32,545 vehicles, an  increase of 17.9% from the 27,600 vehicles sold in the same month a  year ago.

“BMW Group sales momentum has been increasing all year and this  new burst of consumer confidence filled our dealer showrooms putting  both BMW and MINI over the top,” said Ludwig Willisch, President  and CEO, BMW of North America. “I have great confidence that  2012 will be even better especially with the all-new BMW 3 Series  arriving in the U.S. in February with more new and refreshed models  coming in the months after.”

BMW Brand Sales

Sales of BMW brand vehicles increased 15.3% in December for a total  of 26,834 compared to 23,280 vehicles sold in December, 2010.   For the year, BMW brand sales were up 12.6% to 247,907 vehicles  compared to 220,113 sold 2010.

For 2011, best performing vehicles included the 5 Series, up 30.4  percent to 51,491 units; the 6 Series, up 61.4 percent to 3,903 units;  the X3, up 357.5 percent to 27,793 units and the X5 up 13.3 percent to  40,547 units.  Overall, the BMW Sports Activity Vehicle (SAV)  segment (X3, X5, X6) continued to show incredible growth with sales up  54.9 percent for the year to 74,532 units compared to 48,108 in 2010.   SAV sales combined with its all-wheel-drive (AWD) passenger cars  have made BMW the best selling manufacturer of premium AWD vehicles in  the U.S. in 2011.

BMW Pre-Owned Vehicles

In December, sales of BMW used vehicles (including certified  pre-owned and pre-owned) totaled 16,264, an increase of 3.5% from the  15,714 sold in December 2010.  In 2011, BMW pre-owned once again  was leader in its segment.  December proved to be the second best  month ever and 2011 was the third best year ever for BMW pre-owned.

MINI Brand Sales

MINI USA reported sales of 5,711 automobiles in December, up 32.2%  from the 4,320 sold in December 2010.  For the year 2011, MINI  sales in the U.S. are up 26% on volume of 57,511 compared to 45,644  sold in 2010.

“MINI’s record setting sales results in 2011 prove that  small is a success in its own right even without the prodding of  rising fuel prices,” said Jim McDowell, Vice President –  MINI USA.  “Our U.S. customers have found they can have a  great motoring experience even while enjoying strong fuel economy and  a smaller footprint.  Motor On!”

Table: Sales BMW of North America, LLC, December 2011

December        2011 December        2010 % YTD

2011YTD        2010%BMW brand
26,83423,28015.3247,907220,11312.6BMW passenger cars16,53417,633-6.2173,375172,0050.8

BMW light trucks

(SAVs)10,3005,64782.474,53248,10854.9

MINI brand
5,7114,32032.257,51145,64426.0TOTAL Group
32,54527,60017.9305,418265,75714.9