BMW Group achieves record sales in November







Published by Gerald Ferreira Date: December 7, 2011
Categories: BMW, BMW Financial

  • Total 2010 sales exceeded by end of November
  • Record sales year achieved: 2007 sales record surpassed
  • Robertson: 2011 target of more than 1.6 million vehicles in sight

Munich. The BMW Group continued on its successful  course in November - sales climbed to 138,978 vehicles, an increase of  7.7% over the previous year (prev. yr. 129,001). Global sales of BMW,  MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr.  1,319,808) units in the first eleven months of the year, 14.5% more  than in the same period last year and a new record for the company. 

Ian Robertson, member of the Board of Management of BMW AG,  responsible for Sales and Marketing: “This was our best ever  November sales month, with growth right across the world. We have  already sold more vehicles in the first eleven months of this year  than in the whole of 2010 and we have also broken our sales record  from 2007 (1,500,678). This puts our record sales target for the full  year of more than 1.6 million vehicles well within reach. In November,  the main impetus for growth came from the BMW X3, the BMW 5 Series and  the BMW 6 Series – with further momentum from the new BMW 1  Series, which has been available on the market since 18 September and  has already received several awards from automotive media.”

BMW brand: best-ever November

The BMW brand also reported the best November in its history. A total  of 115,124 vehicles were delivered to customers worldwide in the month  under review – an increase of 6.4% (prev. yr. 108.185). BMW  deliveries climbed 12.9% from the start of the year to 1,252,205 units  (prev. yr. 1,108,710).

The BMW X3 broke through the 100,000-unit mark for sales to the end  of November. With 106,103 vehicles sold, this highly-successful model  grew at a rate of 157.3% (prev. yr. 41,242). The BMW X1 also remained  on track for success, with 115,185 deliveries since the start of the  year (+25.7%/prev. yr. 91,622).

A total of 283,065 BMW 5 Series vehicles were delivered to customers  between January and November – an increase of 52.1% (prev. yr.  186,060). The BMW 5 Series remains the clear leader in its segment.  The BMW 7 Series also continues to perform well, with year-to-date  deliveries of the BMW flagship reaching 61,529 vehicles (+6.8%/prev.  yr. 57,587). The new BMW 6 Series reported strong gains: Sales for  November soared 733.5% to1,392 automobiles (prev. yr. 167). Customer  response to the new BMW 1 Series has also been very positive: Sales  rose 7.7% to 15,234 units in November (prev. yr. 14,148).

MINI brand: record November

The MINI brand can also look back on its best November ever. In the  month under review, global sales climbed to 23,534 vehicles  (+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr.  208,816) in the first eleven months of the year, with sales growth in

virtually all markets. The MINI Countryman continued to perform well,  with 8,200 deliveries in November (+96.9%/prev. yr. 4,164). The new  MINI Coupé also got off to an excellent start: More than 2,300  (2,347) units have been sold since its market launch in October.

Markets: balanced growth across all regions

The BMW Group made gains in all regions and virtually all markets in  the year to the end of November. In Europe, the region with the  Group’s highest sales, retail volumes increased 8.3% to reach a  total of 775,834 units (prev. yr. 716,610). The company also  experienced rigorous growth in Asia, with 342,176 vehicles sold  (+33.4%/prev. yr. 256,443). China’s

dynamic sales growth continued: Sales have risen over 40% since the  start of the year to 215,023 vehicles (40.7%/prev. yr. 152,866).

In Germany, the number of new BMW Group vehicles registered in  November rose by 2.8% to 25,705 (prev. yr. 25,007). A total of 270,116  new vehicles have been registered since the start of the year –  a substantial increase of 11.1% (prev. yr. 243,176). BMW brand  registrations climbed to 233,660 units in the first eleven months of  2011(+9.0%/prev. yr. 214,389). A total of 22,491 new vehicles were  registered in the month under review (+0.4%/prev. yr. 22.395). The  MINI brand also reported strong growth in November with an increase of  23.0% to 3,214 vehicles (prev. yr. 2,612).

The U.S. also recorded positive sales growth. A total of 272,873  vehicles were sold in the year to the end of November – 14.6%  more than the previous year (238,157). 26,271 vehicles were delivered  to customers in the month under review (+14.8%/ prev. yr. 22,883).

The so-called BRIKT countries – Brazil (+49.0%/ 13,153), Russia  (+38.8%/ 27,018), India (+62.6%/ 8,692), Korea (+44.0%/ 25,203) and  Turkey (+59.7%/ 13,704) – reported high double-digit sales  growth for the year to the end of November.

BMW Motorrad on record course: Already exceeded 2010 total sales.

In the year to the end of November, BMW Motorrad delivered 100,054  motorcycles (prev. yr. 94,283) worldwide – an increase of 6.1%  and already 2,007 more than the total sales for 2010. BMW Motorrad  delivered 6,112 motorcycles last month (prev. yr. 5,883 / +3.9%). With  the expected December sales, BMW Motorcycle will reach its target for  this year. With sales of over 103,000 motorcycles, the white and blue  motorcycle brand will deliver more vehicles than ever before in its  nearly 90-year-old history.

Husqvarna Motorcycles delivered 7,956 motorcycles in the first eleven  months of 2011 (prev. yr. 10,266 / -22.5%). November accounted for  1,181 deliveries (prev. yr. 1,650 / -28.4%).

BMW Group sales in/up to November 2011 at a glance

In Nov 2011 Comp. to prev. year Up to/incl. Nov 2011 Comp. to

prev. yearBMW Group Automobiles138,978+7.7%1,510,862+14.5%BMW115,124+6.4%1,252,205+12.9%MINI23,534+14.6%255,595+22.4%BMW Motorrad6,112+3.9%100,054+6.1%Husqvarna Motorcycles1,181-28.4%7,956-22.5%

The BMW Group

The BMW Group is one of the most successful manufacturers of  automobiles and motorcycles in the world with its BMW, MINI, Husqvarna  Motorcycles and Rolls-Royce brands. As a global company, the BMW Group  operates 25 production and assembly facilities in 14 countries and has  a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars  and more than 110,000 motorcycles worldwide. The profit before tax for  2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion.  At 31 December 2010, the BMW Group had a workforce of approximately  95,500 employees.

The success of the BMW Group has always been built on long-term  thinking and responsible action. The company has therefore established  ecological and social sustainability throughout the value chain,  comprehensive product responsibility and a clear commitment to  conserving resources as an integral part of its strategy. As a result  of its efforts, the BMW Group has been ranked industry leader in the  Dow Jones Sustainability Indexes for the last seven years.