BMW Bikes and BMW Branded Bicycles







Published by Gerald Ferreira Date: February 26, 2014
Categories: BMW, BMW Bicycle

Clear-cut design meets pioneering technology.

Like all vehicles produced by the BMW Group, the 2014 bicycle  collection meets top standards in quality and design.

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The design of  this new third-generation frame gives the bicycle’s functional  geometric shape a stylish and dynamic look. The signature feature of  the bikes in the collection is the “bull neck” on the front of the top  tube. The frame is reminiscent of a motorbike, tracing the outline of  the tank. Another enhancement is the third generation bikes’ seamless  design. The welding lines are smooth and all cables run inside the  frame. The bold colour contrasts and subtle branding further  complement the clear-cut design by DesignworksUSA, a wholly owned  subsidiary of the BMW Group. “Our main aim in designing the 2014 bike  collection was to harmonise BMW’s distinctive style with customer  expectations and produce a recognisable product family,” says Evgueni  Maslov, Senior Designer at DesignworksUSA.

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The 2014 collection is not just innovative in terms of its design, it  also includes a range of new technical features. Alongside innovations  by BMW itself, the new models are fitted with components by top  manufacturers like Shimano and Suntour. The hydroformed frame is  robust and light, guaranteeing optimal efficiency by ensuring maximum  power transfer with minimum effort.

The new bike collection includes the BMW Cruise Bike, a new sporty  version of the M Bike, the Cruise e-bike, and the comfortable and  functional all-rounder, the BMW Trekking Bike.

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The story behind the current bike collection.

BMW has been building innovative high-quality bikes for the past 60  years and has been a trailblazer in the industry on more than one  occasion. In the 1950s BMW produced its first bicycle made of  aluminium, a material that would only become popular in the industry  around 30 years later. BMW engineers also played a decisive role in  developing the suspension fork when they applied the design of a  motorbike suspension fork to a mountain bike. The folding mechanism  used on the BMW G Bike at the turn of the millennium also proved to be  a pioneering development in the industry. The frames designed by  DesignworksUSA for the second and now for the third generation of BMW  bike collections are bold design statements.

The BMW bike collection 2014 and accessories will be available online  at bmw-shop.com and from selected BMW dealers from March.