BMW at the 42nd Tokyo Motor Show 2011 BMW Style Line


Progressive and urban: The BMW Style Line for the new BMW 1 Series

The new BMW Lines allow BMW 1 Series customers to give their car a very effective and well-coordinated personal touch. The BMW Style Line, for example, highlights the progressive facets of the compact model’s character in particular.

Exclusively composed equipment features, colour schemes and materials for the exterior and interior lend the new BMW 1 Series an appearance laced with urban elegance.

BMW Sports Line 2011

The BMW Style Line complements the standard BMW 1 Series specification with special fabric/leather seats, a sports leather steering wheel, an adjustable armrest and interior trim strips in an innovative acrylic glass, which generates a strong sense of depth and is available in White or Black with accent strips in matt Oxide Silver.

This BMW Line also allows new 1 Series owners to alter the atmosphere on board their new car through the use of Orange and LED Royal Blue or White and Royal Blue ambient and welcome lighting. Additional B-pillar lighting heightens the effect.

Distinctive exterior features of the BMW Style Line for the BMW 1 Series include special 16-inch light-alloy wheels in V-spoke design, optional white-painted 17-inch wheels with high-gloss machined surfaces, and white rear bumper trim.

White grille slats with chrome fronts and a likewise white trim strip for the centre air intake add extra flourishes to the front end of the car. The surrounds of the side air intakes are painted in body colour. Adding the finishing touches to the BMW Style Line are door sills with “BMW Style” lettering, a key with a white decorative strip, and optional white exterior mirror caps.

The BMW Lines can be combined with all the exterior paint finishes available for the new BMW 1 Series, as well as equipment packages and individual options. Plus, a predefined selection of alternative seat covers, interior strips, accent strips and light-alloy wheels is available to meet specific customer requests in the configuration of their new BMW 1 Series.

The range of accessories for the new BMW 1 Series also offers colour and style-coordinated products for each BMW Line, including bags, floor mats and key cases.