BMW at the 42nd Tokyo Motor Show 2011 BMW 1 Series.

Individual and dynamic: The BMW Sport Line for the new BMW 1 Series.

The new BMW 1 Series captures the imagination with newly developed engines, distinctive design, enhanced ride comfort and more generous levels of space in its lavishly equipped interior.


Added to which, it also offers new and innovative ways for customers to give their car a carefully honed individual touch. For example, the introduction of the new BMW Lines offers an alternative to the car’s standard specification. With exclusive design features and precisely coordinated equipment details, the individual Lines lend the new BMW 1 Series an unmistakable character.

The BMW Sport Line for the new BMW 1 Series includes sports seats with bespoke covers, a sports leather steering wheel with red contrast stitching, a red decorative strip on the car key, an adjustable armrest, interior trims strips in high-gloss Black and matt Coral Red accent strips.


The instrument cluster, meanwhile, has special digit fonts and scales for the dials. Staying inside the car, customers can switch between Orange and White ambient lighting, which also includes additional light sources around the centre console and footwells.

Among the exterior features of the BMW Sport Line are bespoke 16-inch light-alloy wheels in Star-spoke design, a black trim strip for the exhaust tailpipe and door sills with “BMW Sport” lettering.

The slats of the kidney grille, the trim bar for the centre air intake, the borders in the side air intakes and the trim strip in the rear bumper all come in high-gloss Black. Additional options include high-gloss Black exterior mirror caps and 17-inch light-alloy wheels in a bi-colour design.

Two variants of the new BMW 1 Series will be offered in the Japanese market. Power is provided by newly developed four-cylinder engines with BMW TwinPower Turbo technology producing 100 kW/136 hp in the BMW 116i and 125 kW/170 hp in the BMW 120i.

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