BMW at the 2011 North American International Auto Show in Detroit.


Munich – The latest innovations in the BMW range of models are marked by a passion for aesthetic design, driving dynamics that fire enthusiasm and future-orientated changes aimed at continually raising efficiency. At the 2011 North American International Auto Show (NAIAS) in Detroit, the German premium automobile manufacturer will present a spectacular highlight – the world premiere of the new BMW 6 Series Convertible.

The new version of this great BMW convertible impresses with a powerful yet elegant aura, instantly signalling the promise of an exclusive driving experience. In a further world premiere, the latest additions to the range of models from BMW M GmbH will be presented at the 2011 NAIAS. The BMW 1 Series M Coupe offers a most attractive addition to the world of high-performance sports cars and conveys the distinctive M Feeling, characterised by outstanding driving dynamics, into the premium segment for the first time.

The new BMW 1 Series Coupe and the new BMW 1 Series Convertible will also be presented to the world’s media for the first time at the richly traditional automobile trade show, which will take place from 15th to 23rd January 2011. Further highlights of BMW’s trade show presentation in Detroit include the latest addition to the BMW X model family. The new BMW X3 will be presented to the public on the 2011 NAIAS immediately before its market launch in the USA. This second generation of the Sports Activity Vehicle is manufactured at BMW’s Spartanburg plant in the USA.

A dazzling performance: The new BMW 6 Series Convertible.
The world premiere of the new BMW 6 Series Convertible will take its place in the spotlights of the NAIAS 2011. This vehicle has everything it takes to deliver a dazzling performance on the road, too. Flowing lines and the sporting proportions so typical of BMW convertibles give the four-seater a breathtaking appearance, both with the roof up and down. The soft top, with the characteristic fin look can be opened fully automatically within 19 seconds. The way the waistline at the transition between the bodywork and the interior is crafted was inspired by the image of a sports boat. In the interior, the new free-standing Control Display designed as a flat screen monitor indicates uncompromising driver orientation, while the passenger position surrounded by sweeping surfaces, together with high quality materials and a generous amount of space in the rear set an air of elegant ambience.

The new BMW 6 Series Convertible carries this tradition of the legendary dream car of the German premium brand forward with a superior power unit and chassis technology, while setting new standards in driving pleasure in the first-class segment. For the launch on the North American automobile market, the BMW 650i Convertible will be available powered by a 400 hp (300 kW/407 bhp) V8 engine fitted with BMW TwinPower Turbo and direct fuel injection, which can be combined with either a six-speed manual transmission or an eight-speed automatic sport transmission. The Adaptive Drive System is available as an option, which includes not only electronically controlled dampers (standard equipment in the USA), but also a roll stabilisation system. Both the electro-mechanical power steering fitted as standard equipment and the Integral Active Steering are unique in the car’s market segment.

Demands for the highest level of comfort are satisfied by both the automatic climate control, which includes a mode of operation designed for convertibles and is fitted as standard equipment, and the newly developed lightweight seats produced in leather, which can be supplied if so desired with active seat ventilation and supplemented by Active Seat functionality. A highlight of the BMW ConnectedDrive range is the new generation of the Head-Up Display. This system, which is unique in the competitive environment, now projects a full colour image and the symbols appearing on the windscreen are more brilliant and realistic than ever. The range of driver assistance systems from the BMW ConnectedDrive research and development section includes, amongst other things, the BMW Parking Assistant and the Surround View System. In the USA, the new BMW 6 Series Convertible is equipped as standard with LED fog lights, Adaptive Cornering Headlights as well as a reversing camera.

Motor racing dynamics in a new format:
The BMW 1 Series M Coupe.
The BMW 1 Series M Coupe embodies concentrated driving pleasure, conveying for the first time the fascinating characteristics of a high-performance sports car to the premium compact segment. The two-door automobile, to be shown for the first time at the 2011 NAIAS, enthrals with its power unit and chassis technology developed with know-how from the world of motor racing, its high power to weight ratio, the athletic, aerodynamically optimised design characteristics of the M family and an interior specific to each model. The harmony of concepts characteristic of M cars has also been realised in the BMW 1 Series M Coupe, which meets the extreme demands of the racetrack as well as the multitude of challenges arising from everyday driving. The spectrum of models from BMW M GmbH has now achieved a new breadth, which will introduce additional target groups, particularly younger ones, to the passion for superior performance and a style marked by outstanding sporting qualities.

The BMW 1 Series M Coupe is driven by a 3.0-litre, six-cylinder inline engine with M TwinPower Turbo and direct fuel injection. The 250 kW/340 bhp power unit endows the compact four-seater with driving abilities, which allow it to leave the previous model of the current BMW M3 far behind on the race track. The BMW 1 Series M Coupe accelerates in 4.9 seconds from zero to 100 km/h and touches the 200 km/h mark after 17.3 seconds.

Sharpened profile: The new BMW 1 Series Coupe and the new BMW 1 Series Convertible.
Powerful engines, the rear wheel drive typical of the brand and inspirational agility make the BMW 1 Series Coupe and the BMW 1 Series Convertible stand out from the crowd. These vehicles possess characteristics that are unique in the compact premium vehicles segment. The unmistakeable profile of the two models, which represent the entry into the BMW product range in the North American automobile market, is now sharper than ever. Thanks to targeted modifications, the new BMW 1 Series Coupe and the new BMW 1 Series Convertible accentuate the qualities that distinguish the brand even more intensely than ever – in dynamics, efficiency and premium quality. The new styling of the front apron includes, amongst other things, innovative air curtains that counter turbulence in the area of the wheel arches and so reduce the aerodynamic resistance of the vehicle. Further fresh accents have been set through the newly designed headlights and rear lights, high-grade, more refined controls as well as innovations in the selection of exterior paintwork, upholstery and interior trims.

In the USA, two six-cylinder inline engines are available for the new BMW 1 Series Coupe and the new BMW 1 Series Convertible. The power unit fitted to the BMW 128i Coupe and the BMW 128i Convertible is equipped with the VALVETRONIC variable valve control and develops 172 kW/233 bhp. The BMW 135i Coupe and the BMW 135i Convertible are powered by a six-cylinder engine with BMW TwinPower Turbo, direct fuel injection and VALVETRONIC, delivering a maximum of 225 kW/306 bhp. As an alternative to the six-speed manual transmission, which is standard equipment, a six-speed automatic transmission is available for the BMW 128i and a seven-speed double clutch sports automatic transmission for the BMW 135i.

The successor to a top seller: The new BMW X3.
The new BMW X3 is poised to continue the success story of its predecessor, of which over 600,000 units were sold worldwide, with a greater degree of agility, optimised driving comfort and even more space. Compared with the previous model, the bodywork of the new BMW X3, manufactured in the BMW plant in Spartanburg (South Carolina), is 83 millimetres (3.36 inches) longer, 28 millimetres (1.1 inches) wider and 12 millimetres (0.5 inches) higher. The wheelbase has been extended by 15 millimetres (0.6 inches) to 2,810 millimetres (110.6 inches).

With BMW xDrive four-wheel drive technology and modern six-cylinder inline engines, which deliver 190 kW/258 bhp in the BMW X3 xDrive28i and 225 kW/306 bhp in the BMW X3 xDrive35i, this Sports Activity Vehicle sets standards in its competitive environment not only in driving pleasure, but also in efficiency. In addition, the new BMW X3 is the first BMW X model to be fitted with electro-mechanical power steering and, as an option, Dynamic Driving Control. Furthermore, BMW ConnectedDrive driver assistance systems, including Adaptive Cornering Headlights, Head-Up Display and a reversing camera with Top View are available for the new BMW X3; all unmatched in the vehicle’s market segment.

BMW EfficientDynamics sets standards and opens perspectives.
With its latest range of models, BMW offers vehicles in all segments that offer an exceptionally favourable relationship between driving performance and fuel consumption. This exceptional situation when compared to the competition results from both the BMW EfficientDynamics development strategy and also from the large variety of concepts developed for the mobility of tomorrow. New engines with a particularly high degree of efficiency, fuel consumption reduction technologies in the power unit area, optimised aerodynamics, and uncompromising lightweight construction ensure that the lead the current models enjoy today will grow even further. For example, the latest innovations include the Air Curtains aerodynamic feature on the BMW 1 Series M Coupe, as well as on the new BMW 1 Series Coupe and on the new BMW 1 Series Convertible. BMW Advanced Diesel technology with BluePerformance fitted to the BMW 335d Saloon and the BMW X5 xDrive35d provides a further opportunity to combine typical BMW driving pleasure with unbeatable fuel consumption and emission figures.

With BMW ActiveHybrid technology, one more pillar has been added to BMW EfficientDynamics. In the meantime, two models are now available, the BMW ActiveHybrid 7 and the BMW ActiveHybrid X6 which use the intelligent combination of internal combustion engine and electric drive unit in model-specific configurations to achieve an improvement in dynamics together with a considerable reduction in fuel consumption and emission figures.

One path to CO2-free driving was demonstrated last year at the 2010 NAIAS in the form of the BMW Concept ActiveE. Fitted with a purely electric drive unit and innovative electric power storage technology, developed based upon the BMW 1 Series Coupe, this vehicle is now ready for use in everyday driving situations. As early as the summer of 2011, an extensive field trial will begin in a number of American states, in which private users will put the BMW ActiveE through its paces in practical situations. The experience and information gained will then be fed back into the further development of the electric drive unit, which amongst other things is being promoted by the BMW Group for inclusion in the concept of a Megacity Vehicle.

BMW ConnectedDrive: More networking, more driving pleasure.
As always, BMW is engaged in pioneering work – in this case in the intelligent networking of driver, vehicle and the outside world. The driver assistance systems and mobility services provided by BMW ConnectedDrive optimise comfort, the use of the range of infotainment and driving safety. The latest innovations emerging from this area of development will be presented at the 2011 NAIAS, innovations that will maintain and extend BMW’s lead in this field.

With the latest generation of the Head-Up Display introduced on the new BMW 6 Series Convertible and other driver assistance systems such as the BMW Parking Assistant and theBMW Night Vision system with pedestrian recognition, safe driving under perfect control can be optimised even further. BMW ConnectedDrive is the world leader in integrating smart phones and music players into the vehicle, as well as in the use of Internet-based services for optimising navigational and entertainment functionality.

An international exhibition and traditional start to the year, the North American International Auto Show in Detroit also points the way for the global automobile industry in 2011. On the Cobo Center trade show grounds, 150 exhibitors will present the latest products and technologies to representatives of the media and the general public. The 2011 NAIAS will be the 23rd international trade show for vehicles in the North American automobile metropolis. As in the previous year, the organisers expect over 700,000 visitors from all over the world.