BMW at Automechanika 2012: Show stand focuses on sustainability at dealers and workshops.







Published by Gerald Ferreira Date: August 22, 2012
Categories: BMW, BMW Car Shows

Munich.The BMW Group is shining the spotlight on the  issue of sustainability at this year’s Automechanika fair, which takes  place in Frankfurt from 11 – 16 September 2012. The company’s Building  and Equipment Consulting department is using the BMW stand to showcase  the potential and benefits of a sustainable approach within the dealer  organisation.

BMW Automechanika

Added to which, the BMW experts will bring visitors up  to speed on the latest trends and developments in workshop equipment –  with the focus on tyre balancing, tyre assembly and wheel alignment  systems. The BMW Group will also be inviting its partners to the stand  for discussions on a range of subjects.

BMW Group running a generously sized stand in Hall 9.0

Attracting some 4,500 exhibitors from around the world and more than  150,000 visitors, Automechanika is the automotive world’s largest  aftermarket show. The international industry gathering takes place  every other year, occupying Frankfurt’s exhibition centre alternately  with the International Motor Show (IAA). Automechanika features a wide  spread of products and subject areas – from car parts, workshop and  filling station equipment, IT and management, to car cleaning,  accessories and tuning.

This year the BMW Group is represented by a two-storey stand covering  an area of 438 square metres (4,715 sq. ft.) in Hall 9.0 at Location  C42. The highlights are two spectacular cars: the new BMW 335i with  ultra-dynamic M Sport package holding court on one side of the stand,  and the BMW M3 DTM turning heads on the other.

Sustainability is a pivotal theme for the BMW Group supply    chain

Playing the role of host for the BMW Group at Automechanika 2012 is  the Building and Equipment Consulting department, which places the  issue of sustainability at the heart of the company’s stand. The BMW  Group is every inch the automotive pacesetter when it comes to  sustainability; indeed, the annual Dow Jones Sustainability Indexes  have ranked the BMW Group as the industry leader every year since they  were launched seven years ago. Sustainability plays a central role for  the BMW Group not only in development and production, but also in its  sales activities and through the service life and maintenance history  of its vehicles – all the way up to end-of-life recycling.

A separate and impressively large area of the stand is therefore  given over to the subject of sustainability. In the Green Building  section visitors can find out more about the forms sustainability  takes within the BMW Group and the company’s dealer organisation, and  the benefits it can bring. In addition, an architectural model of a  dealership demonstrates the rich and varied potential for sustainable  design. Green building consultants are on hand at the BMW Group stand  to provide expert answers to visitors’ questions and shed further  light on the environmental and economic rewards of a rigorously  applied sustainability strategy at dealers and workshops.

Current developments in repairs and servicing

The workshop section of the BMW Group stand will introduce visitors  to the latest trends and innovations in repairs and servicing. Among  the areas highlighted are the demands on workplaces and equipment when  it comes to axle alignment. Other focal points include tyre technology  (e.g. balancing and assembly), bodywork repairs and the systematic  storage of special tools.

Daily discussions between experts on a wide range of subjects

Rounding off the attractions at the BMW Group’s Automechanika 2012  stand is a daily programme of six half-hour discussions between  experts, dealing with subjects as varied as the sustainable planning,  construction, design and management of dealerships, the selection and  use of machinery for tyre assembly, and tyre balancing using a special  tool to eliminate fluctuating lateral forces. Also on the agenda are  the technical and economic aspects of the universal body measuring  system, the maintenance requirements of wheel alignment systems and  the equipment available for adjusting headlights to provide  dazzle-free main beam light.