Blue-Will Hyundai Plug-in Stars at Seoul Show


Hyundai Motor Company recently unveiled its first Plug-in HEV concept car at the Seoul Motor Show. Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.

Promising an electric-only driving distance of up to 64km on a single charge and a fuel economy rating of up to 2.2 liters/100 km, Blue-Will is a test bed of new ideas that range from the unique profile to drive-by-wire steering and touch screen controls.

Blue-Will, codenamed HND-4, is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center currently headed by Oh Suk-Geun, Executive Vice President of Design.

Bold character lines help define Blue-Will”s dynamic character which sets it apart. “The innovative form language gives perfect expression to the advanced eco-friendly technologies found on Blue-Will,” said EVP Oh. “At a time of rising concern about the environment and our energy future, Blue Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles,” he added.


“Eco-sleeker” was the core concept driving the design process. Its sweeping character lines and detailed form elevate this next generation hybrid to an entirely new level. Blue-Will’s sleek surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag whilst maximizing fuel economy.

The LED panel on the front expresses a highly distinctive, futuristic image. The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience. To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.

Recycled PET material was used for the headlamp bezel, while use has also been made of PLA and PA11 bio-plastics on interior and exterior parts.


Thanks to the rapid advances in information technologies, designers have been given a completely free hand to redefine the interior space, achieving a “digital flow” throughout the cabin space. The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode (TOLED) display mounted on the steering column, which is adjustable for both rake and distance. Thin-film TOLED technology allows information to be displayed in full high resolution color.

The center stack is normally a very busy area in terms of the number of controls that must be packed into a small area but HND-4 designers have achieved a remarkably simple and clean look thanks to high-tech touch-screen control technology which extends operability to the HVAC, drive (PRNDL) selector and infotainment systems. The focal point is the Eco-Coach, a graphic display which helps promote fuel-saving driving habits by providing continuous feedback on fuel consumption and driving efficiency. Infotainment capabilities include Bluetooth-enabled speakers.

Hybrid Blue Drive Architecture

The Blue-Will concept is powered by an all-aluminum 152hp Gasoline Direct Injected 1.6L which is coupled to a Continuously Variable Transmission and a 100kW electric motor which is at the heart of Hyundai’s proprietary parallel hybrid drive architecture. Wheels are turned by power coming directly from either the gasoline engine, the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the next-generation Sonata in the U.S.

For maximum luggage space, the fuel tank is nestled under the rear seat where it is neatly bundled alongside the Lithium Ion Polymer battery which can be recharged using a household current. Hyundai will be the first automaker in the world to apply Lithium Ion Polymer in a mass production vehicle this July when the Elantra LPI Hybrid Electric Vehicle goes on sale in Korea.

A further expression of the Blue-Will’s design flexibility is found in the panoramic roof where in a novel touch, the glass area integrates dye-sensitized solar cells without impeding visibility. The solar cells provide a trickle charge that helps operate a cabin cooling fan, reducing interior temperatures while the car is parked in the sun.

Thermal Generator: Energy Saving Innovation

Energy from hot exhaust gases is recaptured by a thermal generator which is fitted into the exhaust manifold. The thermal generator then converts the heat into electrical energy to help power auxiliary systems.

Efficiencies are further improved by the specification of low-rolling resistance tires and low-drag brakes where special attention has been paid to the engineering of the brake pads and calipers.