Blue Link: Learning from the Numbers







Published by Gerald Ferreira Date: July 9, 2013
Categories: Hyundai, Hyundai General News

Almost two years ago, Hyundai owners got their first taste of our latest innovation at the time: Blue Link. Originally launched in Veloster and Sonata, Blue Link now spans across most Hyundai models and provides access to over 30 cloud-enabled safety and convenience features. Since its launch, Blue Link has seen tremendous growth in subscribers and usage.

Hyundai Bluelink

We can find interesting stories as we dive deeper in to the data provided by the Blue Link system. This data not only helps us improve the platform, but it also helps us find new ways to delight our customers. Blue Link subscriber feedback helped us create the formula for launching Assurance Connected Care for our owners. As a result, now tens of thousands of Hyundai owners know that we’ve got their back.

The infographic below, based on anonymous data gathered from 400,000+ Blue Link subscribers, illustrates some of these stories. Here’s what gets my attention:

  • Hyundai owners have interacted with Blue Link more than 6.8 million times
  • 10,700+ Hyundai owners have needed Blue Link emergency services
  • 3.2 million Monthly Vehicle Reports have been emailed
  • Remote services have been used 2.9+ million times (remote lock/unlock/start)