Outstanding combination of financial reporting and discerning magazine journalism
Berlin/ Wolfsburg, 29 June 2012 – The 2011 Annual Report of Volkswagen Aktiengesellschaft has won a Gold Award in the prestigious “Best of Corporate Publishing” (BCP) competition. At the award ceremony in Berlin, the jury commended the automaker’s annual report for its outstanding combination of solid financial reporting and discerning magazine journalism.
“We are delighted with this award because it confirms our concept for the annual report, which we do not see as just a mandatory publication, but also as an image medium”, said Stephan Grühsem, General Representative of Volkswagen AG for Group Communications, External Relations and Investor Relations.
In its award commendation for the Volkswagen Annual Report 2011, the BCP jury said: “The winner of the Gold Award in the industry category is a prime example of the new world of annual reports: Storytelling at its best with outstanding photography and prominent authors. At the same time it is a classic example of media orchestration. The Volkswagen Annual Report has conclusively exited the realm of controlling and become its own media genre and strategic business card. “
The Mainz-based agency 3st has the budget for the Volkswagen Annual Report and is also responsible for the iPad app version which was published for the first time in March 2012.
Forum Corporate Publishing (FCP) has been recognizing the best German-language corporate publications since 2003. With over 700 applications each year, the BCP Award is the largest and most significant competition in the corporate publishing sector in Europe. The jury is composed of some 140 highly-respected experts from journalism, art direction, marketing, corporate and internal communications, print and direct marketing.