Best Cars 2014 – MINI continues its winning streak.







Published by Gerald Ferreira Date: February 3, 2014
Categories: MINI, MINI Awards

Munich. Just a few weeks before the launch of the new  model generation, MINI yet again demonstrates its ongoing popularity,  continuing an impressive series of victories thanks to readers of the  automobile magazine "auto, motor und sport". The "Best  Cars 2014" readers' vote put MINI well ahead of the rest to win  the import ranking in its vehicle category. 28.7 per cent of votes  cast went to the British original in the premium small car segment. In  the overall ranking in this vehicle category, too, MINI was able to  secure a place on the winners' rostrum by finishing third.

Best-Cars-2014

As in past years, the Oxford-produced MINI won the import  ranking outright. In a vehicle category appropriately entitled  "Mini Cars" it attracted more than twice as many votes as  the runner-up. Another model of the brand narrowly missed out on a  medal: the MINI Coupé finished fourth in the import ranking with  9.7 per cent of votes.

This was the 38th "auto, motor und sport" readers'  vote, making it one of the longest-standing public polls in the  automotive sector. More than 115,000 readers took part in the most  recent "Best Cars" vote. They were able to choose their  favourites from a total of 384 models in ten categories, with an  import award and an overall award in each one.

MINI has taken at least one title every year since as long ago  as 2001 in the "auto, motor und sport" readers' vote. This  consistently sustained performance at the polls has gone hand in hand  with an ongoing increase in sales figures, which reached a new  all-time high in 2013. More than 305,000 cars of the MINI brand were  sold worldwide. The new generation of the MINI goes on the road in  March 2014 - with everything it takes to win over new target groups  and achieve ongoing success in the "Best Cars" vote.