Bentley Tees Off With New Golfing Partner
- Exciting new golf-wear collaboration with Aquascutum
- Collection will combine classic design with technical innovation
- Global launch in stores for spring next year
Crewe, 16 March 2012: Bentley Motors is proud to announce an exclusive golf apparel and accessories partnership with leading designer brand Aquascutum. Bringing together two of the world’s most iconic British names, this exciting collaboration combines more than 90 years of British automotive excellence with 160 years of luxury British fashion heritage to present 'Aquascutum for Bentley Golf'. TPD Luxury Solutions, the Aquascutum golf licensee, will be the official distributor for all ‘Aquascutum for Bentley Golf’ products.
Both Bentley Motors and Aquascutum are driven by the same core principles that deliver a luxury, iconic, authentic and technically advanced British product that champions its field.
The Aquascutum and Bentley Design Team are working in close collaboration to deliver a truly innovative and technically advanced collection that places an emphasis on refined designs, sophistication, time-honoured skill, and functionality. These core attributes reflect the values shared by Bentley and Aquascutum. Bentley’s signature trims and refined finishes will be incorporated into a selection of Aquascutum’s classic and iconic designs to create a collection that appeals to the most discerning of customers.
Lindsay Weaver, Director of Global Licensing Bentley Motors, commented: “Bentley and Aquascutum are the epitome of understated, classic and refined British elegance. We are absolutely delighted to be in partnership with Aquascutum. We share a passion in delivering unparalleled excellence, performance, authenticity, quality and style – the ‘Aquascutum for Bentley Golf’ range encapsulates all of these very British characteristics, taking luxury apparel to a new level both on the golf course and in the club house.”
Added Harold Tillman, Chairman of Aquascutum, on the partnership: “This is a truly unique partnership for two iconic British heritage brands, and perfectly complements Aquascutum’s luxury lifestyle strategy.”
The collection will launch for Spring Summer 2013 and will be distributed globally through Aquascutum stores, Bentley dealerships, the world’s best golfing and leisure resorts and a number of carefully selected luxury stores.