BENTLEY APPOINTS GLOBAL MEDIA BUYING AGENCY
Crewe, England. 15 June 2012). Bentley Motors today announces the appointment of a global agency, PHD Worldwide, responsible with immediate effect for the brand’s international media buying and planning.
Stefan Buescher, Marketing and Product Director at Bentley said, “We want to strengthen the Bentley brand further in both existing and emerging markets and, by appointing a global media buying and planning agency, we will now be able to fully align all of our media activities around the world. This will deliver a powerful, consistent and integrated brand language across both traditional and new media channels.”
In 2011, Bentley global sales increased by 37% and sales for the first quarter of 2012 show further growth of 47%. Today, Bentley has an impressive new model line-up, including the Continental GT and GTC and the iconic Bentley Mulsanne. The company also recently showcased the EXP 9 F concept, sending a clear message that Bentley aims to enter new territory in the future by building the pinnacle luxury performance SUV.
Mike Cooper, Worldwide CEO of PHD said, “Bentley is a very successful luxury British brand with ambitious expansion plans and we are delighted to be working with them on a global stage, to further build and extend their reputation for bespoke quality and performance.”