BCA is launching a new initiative to raise funds for BEN, the motor industries Benevolent Fund.
Buyers Backing Ben encourages all BCA buyer customers to make a small donation at the point of purchase in favour of BEN. With an average purchase price of around £6,000, BCA is suggesting customers donate just £1 for every vehicle bought.
The company is mailing its extensive buyer base of over 40,000 MyBCA account card holders, representing over 22,000 businesses, with a letter and document pack from BEN. Quantities of BEN literature are being distributed throughout BCA’s nationwide network of remarketing centres.
The new initiative builds on the success of two existing schemes, Fleets Backing BEN and Dealers Backing BEN which give sellers the option of choosing to donate £1 (or more or less) per car sold. Funds are deducted automatically once a customer has joined either of the schemes, with the remarketing company handling all the administration. Many corporate customers nationwide are supporting these initiatives and BCA alone is on target to raise around £100,000 before the end of this year.
BCA’s Managing Director Andrew Hulme commented “A sad but true by-product of the current difficult economic circumstances is that many charities have found donations drying up and it becomes increasingly expensive to raise the funds they need to continue. The beauty of these BCA initiatives is that there are minimal running costs, an established infrastructure and an engaged and willing customer base who appreciate the work that BEN does for the industry.”
He added “Our customers are completely free to choose whether or not to participate and the amount they wish to donate. BCA has a long standing relationship with BEN and we are pulling out all the stops to support these campaigns.”