Online sales up 11% year on year
BCA has passed 100,000 online sales in 2011, reaching that figure nearly a month earlier than in 2010. The 100,000th car – a 2009 Audi A3 Sport – was sold in the GE Capital sale at BCA Blackbushe on 30th November.
Commercial Director D’Vidis Jacobs commented “Online sales volumes have again grown significantly this year at BCA with Live Online, Bid Now, Buy Now and e-Auction numbers rising by around 11% across the board.”
He continued “BCA has taken nearly two million Live Online bids from professional buyers this year to date, an increase of around 18%. The number of individual trade buyers regularly using BCA’s online selling channels also continues to grow, year on year.”
He added “The immense flexibility of online channels means buyers can access a wide choice of used vehicles 24/7, 365 days a year, without travelling costs or missing out on good deals because they couldn’t attend a sale in person. Sellers can reach an even wider audience of buyers as a result and can even sell vehicles in situ without any logistics costs.”
Jacobs concluded “Online is set to continue to grow in importance for all customers and in 2011, over 20% of all BCA’s sales will be via online channels.”