BCA BOOSTS MEASHAM’S COMMERCIAL SALES







Published by Gerald Ferreira Date: January 9, 2012
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New team in place and expanded sale capacity

BCA has made two key appointments in the specialist commercial vehicle sales sector. Dominic Burr has been appointed as Auction Manager of BCA Measham Commercials and Charles Sheffield takes up a new role as Group Senior Commercial Auctioneer. The company has also announced it will be expanding the commercial vehicle remarketing facilities at Measham with the opening of an additional auction hall later in the spring.

Charles Sheffield and Dominic Burr

Dominic Burr joined BCA in 2002, as a trainee manager at Measham Commercials. He was promoted to Operations and Marketing Support Manager for LCVs in 2004 and subsequently became LCV Manager, first at BCA Birmingham and then at BCA Blackbushe in 2008. Most recently he was Sales Manager at BCA Bedford.

In his new position at Measham Commercials, Burr will be responsible for the day-to-day running of the branch, improving customer service and focusing on new business development. “My aim is to continue to build BCA Measham’s reputation in the Commercial vehicles sector, particularly focusing on our expertise in sales of HGV, Plant and Farming equipment” he said.

“We currently have an expanding sales programme, selling LCVs on a weekly basis, for a number of a large contract hire, fleet and dealer groups including Lex Autolease, LeasePlan and Ford Retail. I am therefore delighted to be able to announce the construction of a second auction hall which is scheduled to be formally opened in March 2012. I want to build on current partnerships and forge new relationships with dealers, ensuring that BCA Measham is the first choice for buyers and sellers of commercial vehicles. Our fortnightly HGV sales and monthly Plant & Equipment and Farm & Agricultural sales will further reinforce our expertise in this specialist vehicle sector,” Burr added.

Charles Sheffield brings a wealth of commercial vehicles experience to his new role gained at BCA over a thirty year period. He commented “BCA Measham has a well-deserved reputation as the premier selling platform for commercial, leisure and agricultural equipment serving the Midlands and further afield. We offer specialist remarketing facilities and a comprehensive sales programme – both physical and online - to meet the needs of our customers, supported by a wealth of experience in the commercial vehicle field. I am looking forward to working with Dominic to maintain Measham’s market leading position in commercial vehicle sales.”

Duncan Ward, General Manager for BCA Commercial Vehicles, adds, “Dominic and Charles are key players in the team, bringing an unrivalled in-depth knowledge of the commercial market. They both will play a vital role in growing the business and building on BCA Measham’s success in this market.”