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Battersea Power Station: Polestar to open UK flagship Space

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Battersea Power Station: Polestar to open UK flagship Space

Swedish electric performance car brand, Polestar (Nasdaq: PSNY), will open its UK flagship Space at the iconic Battersea Power Station on Friday 14 October 2022, when the Grade II listed building

Polestar Battersea Power Station

Swedish electric performance car brand, Polestar (Nasdaq: PSNY), will open its UK flagship Space at the iconic Battersea Power Station on Friday 14 October 2022, when the Grade II listed building opens its doors to the public for the first time in history. The Space will form part of the London landmark’s new retail and leisure offering and continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.

Featuring the same minimalist design that all Spaces are now known for, Polestar Battersea Power Station will be situated on the ground floor near to the building’s southern entrance, which opens onto Malaysia Square and Electric Boulevard, a new pedestrianised high street for London. The Space will be one of over 100 shops, bars, restaurants and leisure venues that call Battersea Power Station home.

Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own car if required. Guests can also take a test drive of Polestar 2 from the facility with a one-hour drive route from the site’s car park.

As its flagship, Polestar Battersea Power Station has enough room to display up to five vehicles and joins Manchester Trafford Centre and Solihull Touchwood Centre as the third full Space opening in the UK. The temporary Polestar Space in Westfield White City will move to Battersea Power Station.

To celebrate the opening, the Polestar Precept, which hints at the exterior design of Polestar 5, will be on display from 14-23 October at the new Battersea Power Station Space. The Precept showcases the future direction for the Polestar brand in terms of design, sustainability and technology and also hints at the exterior design of Polestar 5. Partly engineered in Coventry, Polestar 5 will receive a UK-developed innovative bonded aluminium chassis for superlative performance and sustainable qualities.

Jonathan Goodman, Head of Polestar UK, said: “The opening of Polestar Battersea Power Station is a great moment for our Brand in the UK. It will allow potential customers to discover Polestar in a relaxing and informed environment, enabling them to define their own shopping experience and reinforces our determination to change the face of automotive retail. Battersea Power Station is such an iconic location in the UK and we can’t wait to invite visitors into our flagship Space from 14 October, whether for a test drive, to learn more about Polestar or to take part in one of the many events we’ll have taking place.”

Sam Cotton, Head of Leasing at Battersea Power Station, said: “We are really pleased that Polestar have chosen Battersea Power Station for their flagship store, which will add an exciting new dynamic to our retail and leisure offering.”

Those wishing to order or reserve a Polestar can complete the process on the Polestar website, either in the comfort of their own home or, with the guidance of a Polestar Specialist in their chosen Space.

Each Polestar Space is specifically designed to promote, not distract from, the product with a closely curated experience to truly reflect the design-led brand’s ethos. The Polestar vehicles on display take priority, lit with specially designed lightboxes to guarantee photographic studio-quality light without distracting shadows. On either side of the vehicle, the walls display large format art featuring Polestar products and brand details alongside interactive LED display screens.

Those at the configuration stage can experience the unique free-standing atelier table, inspired by design house cutting tables. By physically placing trim modules on the surface, RFID technology allows customers to curate their own specification and see it presented on the display screens. Once the design is perfected, placing an NFC-compatible device on the table means the user can take their configuration away with them without even pressing a button.

Representing the next step in Polestar’s journey to bring a range of design and performance-led electric vehicles to market, these locations will ultimately go one step further. Each Polestar Space will become part of a network and foster a community, hosting talks and exhibitions, from design and architecture to technology and automotive.

The Polestar 2 is available to buy from Polestar.com with a range of up to 335 miles (WLTP). Polestar will launch four new cars in the next five years starting with Polestar 3, a premium electric performance SUV, to be unveiled in October 2022.

Battersea Power Station is one of central London’s largest, most visionary and eagerly anticipated new riverside neighbourhoods. The £9bn regeneration project is delivering a vibrant, mixed-use destination offering a community of homes, shops, restaurants, offices, culture and leisure venues, as well as 19 acres of public space, all serviced by an extension to the London Underground Northern Line.

The Grade II listed Power Station, the second phase of the development, opens to the public from Friday 14 October 2022, housing over 100 shops, restaurants and cafes, events venues, Lift 109 – a unique chimney lift experience offering 360-degree panoramic views of London’s skyline, new office space and 254 new residential apartments. Electric Boulevard, a new pedestrianised high street for London, will also open on the same day.

Breyten Odendaal

Hello! I am a publisher for 3D Car Shows. Besides cars and automotive news, I am also interested in virtual reality, 3D modeling and animation.

Published : Wednesday September 21, 2022

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