Named Best in Segment in 2007 Strategic Vision Total Quality Index June 6, 2007
(Seoul, Korea) Hyundai produced the most segment leaders of any automotive manufacturer in the Strategic Vision Total Quality Index™ (TQI), which measures total vehicle satisfaction among new car owners. Achieving the top slot in three distinct vehicle segments is a first for Hyundai.
The Strategic Vision results recently released placed the Hyundai Azera sedan at the top in large car segment, the Santa Fe on top in the small sport utility vehicle (SUV) segment and the Entourage (tied with the Kia Sedona and Nissan Quest) in the top spot for the minivan segment. The Hyundai Entourage is sold only in North America.
“Hyundai’s success in 2007 is not surprising given its current products and good press, as well as its leadership team who is looking strategically to the future with new designs from styling to powertrain,” reports Dr. Darrel Edwards, founder and CEO of San Diego-based Strategic Vision.
The Hyundai Santa Fe beat out competitors such as the Toyota FJ Cruiser and Jeep Wrangler 4-door for the top spot. The Hyundai Entourage minivan, which tied for first with the Kia Sedona and Nissan Quest, beat out the Honda Odyssey for the top slot, a position held by the Odyssey for the last five years.
“The Strategic Vision Total Quality Index demonstrates that the Azera, Entourage, and Santa Fe are high-quality vehicles with terrific appeal,” said John Krafcik, Hyundai Motor America’s Vice President of Product Development and Strategic Planning. “At Hyundai we stand for great design, quality, safety, and outstanding value….and these study results show that consumers love this recipe.”
The Total Quality Index is the measurement of new vehicle owner satisfaction. The Strategic Vision poll surveyed more than 27,000 vehicle buyers who bought 2007 models in September, October and November of 2006.
Consumers were asked an array of questions about their ownership experience, including buying, owning and driving their new vehicles. The Index 2007 results were based on ratings of new vehicle owners in 19 product categories.