The first Volvo car equipped with an airbag left the assembly line in 1987 – and since then the company has extended the technology with several world-firsts. Volvo was first with both the seat-mounted side airbag and the Inflatable Curtain (IC) – and in 2012 the technology’s 25th anniversary was celebrated with the introduction of […]

Gerald Ferreira

Published : Wednesday October 17, 2012


On 14 April 1927, the first mass-produced Volvo car rolled off the production line at the Lundby factory in Göteborg. Now, 85 years later, the Volvo Group is one of the world’s largest manufacturers of commercial vehicles and Volvo Car Corporation sells almost 500,000 cars each year.

Gerald Ferreira

Published : Friday April 13, 2012

The work horse becomes lounge lion – The Volvo Amazon estate turns 50

“A new Volvo Estate car. An exclusive estate car, designed for European conditions enters the Swedish market. It will be shown for the first time at the Stockholm Motor Show. It is Volvo’s much longed for Amazon estate.” The above quote is from a press release published on February 15 1962 and issued by AB […]

Gerald Ferreira

Published : Friday February 17, 2012

Volvo Museum attracts cruise ship tourists

Last year, more than 67000 visitors found their way to the Volvo Museum in Arendal, just outside of Gothenburg, Sweden. That is a 22 percent increase compared to 2010. ”One reason behind the new record is that we are drawing a large number of cruise ship passengers. We have also created more attractions”, says Head […]

Gerald Ferreira

Published : Monday February 13, 2012

Volvo 760 GLE turns 30 – The car that saved Volvo Car Corporation

In February 1982 – 30 years ago – the new Volvo 760 GLE was launched. No typical Volvo, yet unmistakably a Volvo. Seen as elegant and exciting with its characteristic design it was well received. The 760 became the car that actually saved Volvo Car Corporation back then and paved the way to the modern […]

Gerald Ferreira

Published : Thursday February 2, 2012

Volvo with four world-firsts turns 20

The groundbreaking and much-loved Volvo 850 GLT celebrates it’s 20th birthday this month. After presenting its first front-wheel drive Volvo model – the 480 – in 1985, Volvo Car Corporation continued its comprehensive product and production-technology transition with its next project, launched on June 11, 1991: the Volvo 850 GLT. The car with four world-firsts […]

Gerald Ferreira

Published : Thursday June 9, 2011

Volvo P1800 – A true cosmopolitan turns 50

Volvo P1800 1961 – 2011 Planned in Sweden, designed in Italy, unveiled in Brussels, built in Britain and a huge success in the USA – the Volvo P1800 is perhaps Volvo’s most internationally renowned model ever. In 2011 this remarkable people’s favourite turns 50. The P1800 first went into production in 1961, after four years […]

Gerald Ferreira

Published : Tuesday May 24, 2011

A Volvo beauty with mythological status turns 50

On a sunny summer Friday in 1956 Volvo showed a completely new car – the Amason. Yes, it was called exactly that, with an “s”. There had hardly been time to pronounce it before a controversy about the name started. The car, however, was to become the great seller for Volvo for more than ten […]

Gerald Ferreira

Published : Tuesday July 11, 2006

The Volvo brand name turns 90

It has been rolling for 90 years now, and keeps on rolling – the name VOLVO which first appeared in June 90 years ago on a ball bearing. The name was officially registered on 22 June 1915 after a slight administrative mishap, and was henceforth stamped on the side of the outer race on SKF’s […]

Gerald Ferreira

Published : Wednesday June 1, 2005

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