Vauxhall ADAM
Overview & Market:
Unprecedented levels of personalisation available – over one million different combinations
First Vauxhall to enter growing fashion-led A-sector
One of four new segment introductions...
ADAM RIVALS GET EIFFEL AS VAUXHALL’S NEW BABY LAUNCHES AT PARIS MOTOR SHOW
Vauxhall set to announce ADAM pricing & open order books on first day of Paris Motor Show
Marks start of whole new chapter in personalisation...
VAUXHALL’S ADAM BREAKS MOULD – OVER A MILLION TIMES
First official pics of Vauxhall’s urban-chic small car, in showrooms January 2013
High degree of personalisation available – over one million different combinations
Bold, up-market design...