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Special Events Held To Mark Milestone For Mini

At the Silverstone Classic this summer, two record-breaking races will honor the remarkable Mini Minor's 60th anniversary (26-28 July). For the first time ever, two extremely unique showdowns will be exclusively

Breyten Odendaal

Published : Wednesday January 9, 2019

The first MINI Surfboard

“THE MINI” – the first MINI designed surfboard, in collaboration with legendary surf manufacturer, Channel Islands Surfboards. MINI has teamed up with Channel Islands Surfboards, the most acclaimed and premium surfboard manufacturer in the world, to develop a surfboard which “surfs like a MINI”.

Gerald Ferreira

Published : Friday August 28, 2015

MINI Drive a Car Competition

Midrand. In its 55-year history, MINI has reached many milestones – the most recent being the launch of the new MINI 5 door, this being MINI’s first five door model in the small premium car segment. With the retail launch now aside, which took place on 1 November, MINI South Africa wanted to see how […]

Gerald Ferreira

Published : Monday December 15, 2014

MINI goes live with the first ever Instagram billboard

Midrand. Travellers and MINI enthusiasts leaving Cape Town International Airport are being treated to the first ever live Instagram billboard in South Africa. The billboard, which is situated on the road exiting Cape Town International Airport and features a life size fibreglass MINI 3-door hatch and below it a live feed from MINI South Africa’s […]

Gerald Ferreira

Published : Wednesday December 10, 2014

DJ Fresh, DJ Euphonik, MINI and iSchoolAfrica driving change in Thokoza township

A winning partnership gives recognition to top learners in Thokoza Thokoza, Johannesburg – Friends of MINI South Africa, DJ Fresh and DJ Euphonik, along with MINI and iSchoolAfrica representatives recently visited schools in Thokoza, awarding the top learners at each school for embracing their creative thinking. The visit by the famous duo demonstrated MINI and […]

Gerald Ferreira

Published : Thursday August 21, 2014

Solar farm helps drive MINI Plant

More than 11,500 panels are helping to harness renewable energy to power Oxford’s MINI Plant. At more than 20,000 square metres, the plant’s new bodyshop now boasts one of the largest, roof-mounted solar farms to be installed in the UK.

Gerald Ferreira

Published : Tuesday June 17, 2014

Design Indaba 2014 South Africa – Mini add some SOUL

MINI will raise the bar at this year’s Design Indaba with three  experiences to excite and entertain creative thought leaders. In  between a stellar fashion line-up, various trend seminars and nosh,  visit the COLOUR ONE for MINI by Scholten & Baijings display.

Gerald Ferreira

Published : Friday February 28, 2014


BMW Group to build new MINI Hatch also at VDL Nedcar Born/Munich. The new MINI Hatch, which celebrated its  production start at the MINI plant in Oxford in November 2013, will  also be built in the Netherlands from summer 2014. The BMW Group  confirmed the start of production today during a visit by Harald  Krüger, […]

Gerald Ferreira

Published : Monday February 17, 2014

MINI secretly photographed at private getaway

Oxford. Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim. Absolutely unaware and without make-up, the youngest […]

Gerald Ferreira

Published : Wednesday July 3, 2013

3D Mini Car Spectacular in South Africa

Midrand, South Africa. MINI South Africa showcased  its Limited Edition MINI Hatch Bayswater and MINI Convertible Highgate  models through an interactive 3D projection. The activation took place  at the weekend on the Nelson Mandela Square Library Wall in Sandton,  Johannesburg, where restaurant goers were blown away by this cheeky  brand’s execution.

Gerald Ferreira

Published : Monday January 28, 2013

MINI takes a look back over the most successful year in the brand’s history

Munich/Oxford. The British premium small car  manufacturer MINI can look back on an eventful year marked by new  sales records, successful model launches and expansion into new  markets worldwide. 2012 once again served up a wealth of highlights  for brand aficionados, as well as being the most successful year to  date for MINI. Not only […]

Gerald Ferreira

Published : Friday January 11, 2013

Apocalypse 2012 Survivors – We are still here

Woodcliff Lake, NJ – December 22, 2012 (Updated)… As  a follow-up to yesterday’s ad in The New York Times, MINI  published a “correction” ad today, acknowledging that the world did  not, in fact, end. Fans are encouraged to still take advantage of the  $0 to Motor Lease, though in light of the world not ending, […]

Gerald Ferreira

Published : Monday December 24, 2012


Whilst MINIs are well known for making clever use of their cabin space, a team of flexible gym members from Sussex are putting this to the ultimate test by attempting to break the world record for the number of people inside a MINI Hatch. 28 daring female volunteers will scramble their way into the MINI […]

Gerald Ferreira

Published : Thursday November 15, 2012

Breathtaking motocross stunts thrill 30,000 spectators in Munich’s Olympic Stadium

Breathtaking motocross stunts thrill 30,000 spectators in Munich’s Olympic Stadium. MINI John Cooper Works is the sports partner of theR ed Bull X-Fighters World Tour 2012.

Gerald Ferreira

Published : Tuesday August 14, 2012


The MINI Inspired by Goodwood is the most ambitious and luxurious special edition model the brand has ever launched. To celebrate delivery of the first customer cars, a single example is going on display in prime position at Harrods, the world’s most aspirational shopping destination.

Gerald Ferreira

Published : Tuesday April 17, 2012


Prime Minister David Cameron and Deputy Prime Minister Nick Clegg have a Parisian MINI Adventure Just a few months after he drove the two millionth MINI off the production line at MINI Plant Oxford Prime Minister David Cameron today got behind the wheel of a MINI in Paris in support of the “GREAT” Britain Campaign, […]

Gerald Ferreira

Published : Friday February 17, 2012


MINI opens its first pop-up store in one of the UK’s most popular shopping destinations This week MINI opened its doors to a completely new retail adventure at Westfield Stratford City.  The MINI pop-up, which will be open for 12 months only, will showcase the two newest MINI models, the MINI Coupé and the MINI […]

Gerald Ferreira

Published : Friday February 17, 2012


MINI looks back on a record breaking 2011 and looks forward to more adventures in 2012 It’s a MINI New Year quiz – so it’s only got one question! When Prime Minister David Cameron drove the two millionth MINI off of the production line at Plant Oxford in August last year, how far would all […]

Gerald Ferreira

Published : Friday January 6, 2012

Queens guards open MINI Brand Store Amsterdam

Amsterdam. During a traditional ceremony four Queens Guards handed the key of the lifestyle shop to the Director of BMW Group The Netherlands Jan-Christiaan Koenders and the Director MINI Netherlands Chris Collet.

Gerald Ferreira

Published : Monday December 19, 2011

Mini and Winter Tyres Video

MINI’s winter tyres have been specially engineered to operate much better than summer tyres at temperatures below 7°C. MINI’s winter tyres contain more natural rubber in their compound and a different mix of silica as well as featuring special    grooves. This allows them to retain flexibility at much lower temperatures. https://www.youtube.com/watch?v=v7-zsVxQC5g

Gerald Ferreira

Published : Sunday December 18, 2011

Mini Winter Tyres Video

All MINIs are fitted with summer tyres as standard, providing excellent levels of grip, acceleration, braking, comfort and fuel economy in normal road conditions. Summer tyres operate best at    temperatures above 7°C. However, once the Great British Winter    sets in and air temperatures drop to near freezing the rubber in    summer tyres hardens, detracting from […]

Gerald Ferreira

Published : Sunday December 18, 2011

MINI United 2012: French connection for fourth edition of MINI festival

Munich/Le Castellet. MINI United time is here again! The international community growing up around the British small car brand is set to come together for the fourth running of a very special open-air festival; MINI has announced the date and venue for what is sure to be a spectacular event.

Gerald Ferreira

Published : Friday December 16, 2011

MINI United 2012: French connection for fourth edition of MINI festival

The international MINI community will converge on the former Formula One circuit in Le Castellet on 11 – 13 May 2012. Munich/Le Castellet. MINI United time is here again! The international community growing up around the British small car brand is set to come together for the fourth running of a very special open-air festival; […]

Gerald Ferreira

Published : Thursday December 15, 2011

MINI Launches the Next Wave of In-Car Entertainment with MOG

WOODCLIFF LAKE, NJ and BERKELEY, CA– November  15, 2011 — MINI and MOG today announced availability of  MOG’s award winning on-demand music service in all 2011 MINI  vehicles equipped with MINI Connected in the US. This is the  first integration of an on-demand music service in the car,  transforming the way music fans listen to […]

Gerald Ferreira

Published : Tuesday November 15, 2011

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