Munich/Los Angeles. With a double US premiere at the Los Angeles Auto Show 2015, MINI puts the spotlight on the latest products to emerge from the change of generation in the brand’s model range. At the international trade fair on the west coast of California, the British premium automobile manufacturer presents both the new MINI […]
Munich. MINI is planning a global marketing campaign using individual virtual-reality technology. The automotive brand will show two 360-degree short films, which allow viewers to roam freely in virtual space. MINI will therefore become the first brand ever to harness the huge potential of virtual-reality (VR) technology for top-quality storytelling. This move also underscores the […]
One year after the US premiere of the new MINI, the British premium manufacturer presents another spectacular addition to the model range at the 2015 North American International Auto Show (NAIAS) in Detroit. The new MINI John Cooper Works is raring to go and now sees its world premiere at the Mecca of the US […]
With its characteristic driving fun and individual style, the British premium brand MINI has now enthralled discerning and trend-conscious target groups in the American automotive market for 12 years. The new generation of MINI interprets this successful vehicle concept more impressively than ever before, providing high-end technology, premium quality, expressive design and innovative equipment features […]
A look ahead to the future of the MINI brand promises even greater driving fun and efficiency, evolutionary refinement of its unmistakable design and fresh options for individual style. This is supplemented by a more mature automobile character defined more than ever by premium quality, ride comfort, carefully conceived functionality and innovative technology. This look […]
Nasrec, Johannesburg – With seven models and up to eight engine variants, a uniquely diverse range of paint finishes, interior designs and options and a constantly growing program of accessories, the British brand MINI sets the benchmark for individualised driving pleasure more than ever before. The original within the premium segment of small cars has […]
As elsewhere, driving fun, premium quality and individuality MINI-style are proving to be an increasingly popular commodity in China as well. And customers with a taste for something extra can now also express their passion for motor sport through their choice of car in the small/compact segment, as MINI’s John Cooper Works sub-brand celebrates its […]
The passion for extreme driving fun, a richly varied model range and the wide selection of personalisation options for which MINI is renowned form the centrepiece of the British premium brand’s stand at the 2013 Geneva International Motor Show. As part of its ongoing model push, MINI is introducing further additions to its portfolio of […]
The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe for smile-inducing agility, and the overall concept of the first Sports Activity Coupé in its class gives it an immediate, […]
MINI is geared up for 2013 in seriously sporty mood and with further additions to its model range. The North American International Auto Show (NAIAS) 2013 in Detroit hosts the world premiere of the MINI John Cooper Works Paceman. The three-door model is the latest offering from the John Cooper Works sub-brand and, with its race-bred […]
Extreme driving fun, individuality and premium quality: MINI John Cooper Works at the Essen Motor Show 2012
Munich/Essen. Enthusiasm for extremely athletic driving fun and individual flair will attract visitors to the Essen Motor Show from December 1st to 9th at the trade fair centre at Grugapark. In Hall 3.0 they will see how John Cooper Works accessory products can be used to provide a top-quality and authentic upgrade for MINI – […]
Intoxicating driving fun, ground-breaking efficiency, uncompromising quality and an unmistakable personality have provided the building blocks for the global success of the MINI brand. The one-off premium small car maker is also enjoying increasing popularity in the Chinese market among contemporary, trend-conscious and highly demanding target groups.
A portfolio of six models and three new takes on familiar themes allow MINI to welcome visitors to the International Geneva Motor Show 2012 with a spread of models unprecedented in the brand’s history. The show, taking place from 8 – 18 March, will therefore see the one-off among premium small car makers confidently extending […]
North American International Auto Show Dr. Ian Robertson (HonDSc) Member of the Board of Management of BMW AG, Sales and Marketing Good afternoon ladies and gentlemen. Welcome to MINI! What a way to start the year — 2011 was huge for MINI. We added the fifth member of the MINI Family last year, the MINI […]
MINI unleashes style, inventiveness and excitement at Auto Expo 2012. New Delhi. The BMW Group today introduced MINI as a premium small car brand in India. The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman are launched in India and can be ordered as CBU (completely built-up) units.
Individual characters generate new diversity: The latest MINI model range It’s ten years since MINI began carving out its niche in the US car market. Supported by a proud tradition and impressive product quality, the British carmaker quickly established a following.
Individual style, innovative technology and the high standards of quality set by the world’s first maker of premium small cars form the basis for the worldwide popularity of the MINI model range. And now the North American International Auto Show (NAIAS) 2012 in Detroit is set to host the beginning of another new chapter in […]
Dr. Ian Robertson (HonDSc) Member of the Board of Management of BMW AG, Sales and Marketing MINI press conference The 42nd Tokyo Motor Show Tokyo, November 30, 2011 Konnichiwa, herzlich willkommen… welcome! It’s great to be here in Japan — a country that has earned the world’s respect for bringing us tomorrow’s technologies, today. For […]
Statement by Dr. h.c. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, Joint Press Conference of BMW Group and Toyota in Tokyo
Premium quality, expressive design and a peerless balance between driving fun and efficiency underpin the status of MINI as a one-off in the premium small car segment. A principal contributory factor in the dynamic worldwide growth of the British brand – alongside the opening up of additional markets – is increased variety within the model […]