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Fiat 500 goes Brazilian

The Brazilian edition of the car retains the generous safety spec that has given it the top EuroNCAP 5-star ranking: 7 airbags as standard (two front airbags, two window bags, two sidebags and one knee bag) plus state-of-the-art hi-tech active safety features: ABS with electronic brake distribution (EBD), the sophisticated electronic stability program (ESP), an […]

Gerald Ferreira

Published : Monday October 26, 2009

The ultimate designer car at a decidedly undersigned price

The Fiat 500 Pop 1.2 – now also the 2009 Design Car of The Year Europe’s 2008 Car of the Year? Yours from just R150 500. Accessorise to your heart’s content? From R290* for chromed winged mirrors to R8 830 for an electric glass sunroof. A car that epitomises ‘La Dolce Vita’ (2009 Design Car […]

Gerald Ferreira

Published : Sunday August 23, 2009

BSM and Fiat in landmark deal

BSM and Italian car giant Fiat have today announced their partnership which will see Fiat as the new fleet provider for BSM (the British School of Motoring), the UK’s most popular driving school. Fiat will provide BSM with 14,000 cars over the next four years, most of them the award-winning Fiat 500 – Car of […]

Gerald Ferreira

Published : Wednesday July 29, 2009

Fiat 500 fever sweeps the world on the anniversary of its rebirth

As the globe celebrates the second birthday of one of the most iconic and arresting small cars money can buy, and an incarnation in metal of undiluted Italian style. With the new Fiat Cinquecento (500) having already laid claim to a string of accolades since its introduction in 2008, including the coveted 2008 Car of […]

Gerald Ferreira

Published : Thursday July 9, 2009

Fiat 500 1.2 Pop won in Black & Decker competition

Black & Decker, partnered with Fiat and ran a national promotion in all Game, Makro, Builders Warehouse and Builders Express stores where the first prize was a brand new Fiat 500 1.2 POP, and ten R5000 runner-up Black & Decker hampers. The competition was run from October 2008 and ended in January 2009. Numerous magazine […]

Gerald Ferreira

Published : Friday May 15, 2009

A Fiat 500 Show Car Birthday Gift for Barbie

Just when you thought you’d seen it all Fiat 500 makes headlines once more… This time it’s an original Fiat 500 show car dedicated to the most famous fashion doll ever: Barbie®. This exceptional vehicle, created by a partnership between the Fiat Centro Stile and Mattel, was handed over officially to Barbie® today, at her […]

Gerald Ferreira

Published : Monday March 9, 2009

500 is Big in Japan

The Fiat 500 is still the talk of the town, asserting itself as a real “Made in Italy” icon, capable of winning over the public and international critical acclaim. The best proof of its success is the over 270 000 orders received to date and the 29 prizes awarded around the world. And now, to […]

Gerald Ferreira

Published : Friday November 21, 2008

A round of golf could win you a Fiat 500

Amateur golfers who achieve a hole-in-one usually only have bragging rights, but for one lucky person, it could be so much more. At this year’s ABF (Advertising Benevolent Fund) Golf day to be held at Kyalami Golf Estate on the 5th November, the first golfer to score a hole-in-one at the 17th hole will win […]

Gerald Ferreira

Published : Monday November 3, 2008

500 goes high fashion with new edition

The Fiat 500 continues to cause a stir, confirming its place as a true icon of Italian design. This time it has done so with the new ‘500 by DIESEL’, an original version that has arisen out of a joint venture between the Fiat brand and the well-known clothing label by Renzo Rosso.

Gerald Ferreira

Published : Tuesday September 30, 2008

Fiat 500 F1TM Limited Edition on the Singapore Grand Prix circuit

On 28 September, Singapore will host the first ever night-time Grand Prix event in the history of Formula 1. As a taster to the exceptional event, a “500 Drive” will take place on 27 September, before the GP qualifying rounds. This will involve twelve Fiat 500 “F1TM Limited Edition” cars being driven round the same […]

Gerald Ferreira

Published : Friday September 26, 2008

Gentleman thief races with the Fiat Yamaha Team

To mark the Japanese Grand Prix in the MotoGP Class, due to be raced on Sunday 28 September 2008 over the Motegi circuit, the Yamaha YZR–M1 number 48 in the Fiat Yamaha Team, will race in very original livery. The farings of the Yamaha ridden by the Spanish driver Jorge Lorenzo will sport effigies of […]

Gerald Ferreira

Published : Friday September 26, 2008

Abarth at the Paris International Motor Show

It is only a few months since the 500 Abarth was launched, but there is no stopping Abarth & Co. S.p.A. as they bring several more new products to the Paris Motor Show. In particular, the spotlight will be on the “esseesse” kit for the 500 Abarth, which evokes the glorious history of the Scorpion. […]

Gerald Ferreira

Published : Friday September 26, 2008

Nokia UK kicks off promotion with 72 Fiat 500s

London: Seventy two all-black Fiat 500 superminis have been acquired by communications specialist Nokia, in a UK fleet deal that will see the distinctively liveried Fiats help kick-start a new high profile promotion by the phone manufacturing giant.

Gerald Ferreira

Published : Friday August 22, 2008

500 takes yet ANOTHER major industry award

Fiat is celebrating again, having scooped yet ANOTHER highly important industry award for its iconic 500 supermini. The hugely successful 500, which was launched by Fiat earlier this year, has just been crowned Best City Car in the 2008 Auto Express New Car Honours. (UK-based Auto Express is one of the largest weekly magazines in […]

Gerald Ferreira

Published : Friday August 22, 2008

Fiat 500 in this year’s Round Table Cannonball Run

Imagine being pulled over by two gun-toting ‘Carabinieri’ in a bespoke ice-blue ‘Polizia’ Fiat Cinquecento in the Free State? Well, for many of the competitors in this year’s Round Table Cannonball Run, they had to face this fake arm of the law with hilarious results as fictitious fines were dished out en-masse, all in the […]

Gerald Ferreira

Published : Friday August 8, 2008

Fiat 500 wows visitors at Decorex

Visitors to this year’s Decorex show at Gallagher Estate, Midrand, from the 31st July to the 3rd August were treated to a very unusual sight in Hall 2. Nestling neatly in-between all the décor stands was the Fiat 500, the ultimate lifestyle accessory.

Gerald Ferreira

Published : Tuesday August 5, 2008

500’s eco-credentials get another green light while Fiat takes first place in the green race

The award-winning Fiat 500 supermini has received further confirmation of its green credentials after scooping top honours for its 1.2 Pop version in the Green Supermini category of the What Car? Green Awards in London. The awards, which took place on Press Day (22 July) at the British International Motor Show in the city’s ExCeL, […]

Gerald Ferreira

Published : Friday July 25, 2008

200 exclusive Fiat 500s for Ferrari

Fiat 500 and Ferrari: two universal motoring icons which irrefutably scream “Made in Italy”, one cute and the other exclusive. It’s no surprise then that the Maranello automaker has chosen this Fiat model as its “courtesy car” for its customers, who appreciate Italian style. In actual fact, 200 Fiat 500s have been manufactured exclusively for […]

Gerald Ferreira

Published : Wednesday July 16, 2008

Music, art, and togetherness as fans celebrated the “500 Picnic” on July 5

From Italy to Japan, from France to South Africa, Fiat united the nations on July 5th in celebration of the 500, the world’s motoring success story. Athens, Budapest, Copenhagen, London, Milan, Munich, Palermo, Paris, Rome, Rotterdam, Tokyo, Valencia, Hel, Liège, Zurich, Cape Town (together with Johannesburg and Pretoria) were the chosen cities to host thousands […]

Gerald Ferreira

Published : Wednesday July 9, 2008

Fiat 500 – the very distillation of Italian automotive design

What more can one say about a car that represents so much more than mere transport? A product so mechanically and stylistically pure that it is the very distillation of Italian automotive design – immensely practical yet implausibly stylish, reassuringly safe yet inexplicably fun, comfortably accessible yet alluringly exclusive. It transcends all notions of what […]

Gerald Ferreira

Published : Thursday June 26, 2008

Fiat 500 Specifics

Styling The Fiat 500 immediately conveys the idea of compactness, thanks to a lateral section made up of several superimposed layers and its ‘shell-like’ roof, whose measurements are decidedly smaller than those of the sides in the plane view. The proportions and a number of aesthetic features give it an ‘appealing’ air, but also convey […]

Gerald Ferreira

Published : Thursday June 26, 2008

La Passione – Fiat 500 brings the house down at Monte Casino

It floated down the River Po in Turin. It was tossed into the grey skies of England courtesy of the London Eye. It burrowed through the bowels of the earth on board the Berlin Underground. And in Johannesburg, it brought the house down…

Gerald Ferreira

Published : Monday June 9, 2008

La Passione – Fiat Beautiful Journey

Fiat Group Automobiles SA to unveil 500 with a musical tribute at the Teatro In 1957, through sheer engineering purity and ingenuity, the original Fiat 500, a little metallic sliver of Italy and a mere bubble of a car, puttered its way into the heart of a nation. In 2007 the reinvented Cinquecento did the […]

Gerald Ferreira

Published : Saturday May 31, 2008

The Fiat 500 speaks out in Berlin

The Fiat 500 continues to get itself talked about and once again, in innovative and spectacular style. In the heart of Berlin at the legendary Checkpoint Charlie, on the corner of Friedrichstraße, the new Italian cult car calls out to passers-by from the top of a huge advertising cube with videos, messages in lights and […]

Gerald Ferreira

Published : Monday May 12, 2008

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