Tuesday, June 25, 2019
Home Chevrolet

Chevrolet

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).

Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim “a car for every purse and purpose,” would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.

Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by their Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline “Daewoo has grown up enough to become Chevrolet”, a move rooted in General Motors’ attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended for Chevrolet to be a mainstream value brand, while GM’s traditional European standard-bearers, Opel of Germany, and Vauxhall of England will be moved upmarket.

However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro, and Corvette in 2016. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.

Source: Wikipedia Chevrolet

Chevrolet Camaro BRAWN IN THE USA AND NOW, IN THE UK

Order banks open for Chevrolet Camaro Priced from £34,995 on-the-road Arrives in showrooms late spring There ain’t no muscle like Detroit muscle, and British fans of the...

New Chevrolet Utility built to exacting Quality standards

The new third generation Chevrolet Utility is built to General Motors exacting quality standards. The global vehicle maker has set itself the target of...

NEW CHEVROLET CRUZE COMES FULLY LOADED

Prices announced for new Cruze Station Wagon Due in showrooms this autumn From £15,375 on-the-road With all the kit that’s packed into Chevrolet’s latest brand new offering...

General Motors Environmentally-Friendly Commercial Vehicle lineup raises eyebrows at Chicago Auto Show

General Motors, committed to developing the industry's widest range of gas-friendly to gas-free vehicles, showcased several gas-saving commercial vehicles at the 2008 Chicago Auto...

Chevrolet Will ‘Find New Roads’ as Brand Grows Globally

Aligns around the world behind singular vision DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global...

CHEVROLET TACKLES ROAD SAFETY WITH LIVERPOOL UNDER-21s

Liverpool Under-21 players take the lead on road safety Chevrolet safety advice supports safety training for young drivers Chevrolet and Liverpool Football Club have joined forces...

Fans Can Win by Sharing Next Chevrolet Super Bowl Ad

Route 66 grand prize winner to be shown during Super Bowl XLVI DETROIT – Independent film makers from 32 countries are offering their interpretations of...

CHEVROLET CSV Johannesburg International Motor Show

CHEVROLET CSV On display at The Johannesburg International Motor Show and of interest to muscle car enthusiasts around the globe is the limited edition Chevrolet...

2013 Chevrolet Malibu Eco Priced Under $26,000

DETROIT – The all-new 2013 Chevrolet Malibu Eco midsize sedan will start at $25,995 when it arrives in dealerships in the first quarter next...

2015 Chevrolet Colorado

DETROIT – The numbers speak for themselves. The all-new 2015 Chevrolet Colorado midsize truck delivers the most horsepower and best highway efficiency of any...