Thursday, October 18, 2018
Home Chevrolet

Chevrolet

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).

Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim “a car for every purse and purpose,” would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.

Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by their Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline “Daewoo has grown up enough to become Chevrolet”, a move rooted in General Motors’ attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended for Chevrolet to be a mainstream value brand, while GM’s traditional European standard-bearers, Opel of Germany, and Vauxhall of England will be moved upmarket.

However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro, and Corvette in 2016. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.

Source: Wikipedia Chevrolet

Chevrolet Spark South Africa

Local is lekker: new Chevrolet Spark is built in SA for South Africans Investment in local manufacture strengthened by new Spark range Tailored models to suit South...

GM helps Virgin Atlantic Airways go green

Frequent travelers to the city of lights and Entertainment will be happy to know that Virgin Atlantic Airways will now be using Chevrolet Equinox...

OCCUPANT SAFETY A TOP PRIORITY FOR CHEVROLET ORLANDO DESIGN TEAM

• High strength body shell provides safety cage type protection • Full airbag protection • Full suite of active safety features In the world of modern motor vehicle design occupant...

100 Years of Chevrolet

Part 2 of an eight-part series of monthly newsletters celebrating the heritage, acknowledging the achievements and looking into the future of Chevrolet The early years...

Chevrolet Cruze Station Wagon to Debut in Geneva

Station wagon is the third variant of world's favorite Chevrolet Refined design and new technologies includes sporty turbo and frugal diesel MyLink: cutting edge smartphone infotainment...

Chevrolet Spark Safest Car in its Class

Chevrolet Spark awarded IIHS Top Safety Pick Award Spark defeats ten other superminis to take Top Safety Pick Award Only supermini to achieve acceptable rating in...

HISTORIC DOUBLE WIN FOR THE CRUZE IN AFRICA!

Huff And Larini Win A Race Each In Marrakech And The Cruze Sets Fastest Lap Twice MARRAKECH, 3rd May 2009 – Chevrolet wrote history today...

All-new 2013 Chevrolet Spin MPV Joins Global Lineup

Only vehicle in its segment to offer a fuel-saving six-speed transmission DETROIT – The 2013 Chevrolet Spin, an all-new, small multi-purpose vehicle (MPV) designed for...

CHEVROLET ORLANDO OFFERS FINE TUNED RIDE AND HANDLING

Excellent ride and handling Draws on proven Cruze vehicle dynamics Stiff body structure Weight and space efficiencies achieved in suspension layout Extensive array of active and passive safety...

Chevrolet Will Sponsor Modernized Test Track

LAKE BUENA VISTA, Fla. –  General Motors and Disney are renewing their long-term business relationship with a new multi-year corporate alliance that includes a...