Buick, formally the Buick Motor Division, is an American automobile division of the American manufacturer General Motors (GM).
For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above its mainstream GM stablemates Chevrolet, Pontiac, and Oldsmobile, while below the flagship Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908.
Before the establishment of General Motors, GM founder William C. Durant previously served as Buick’s general manager, while his friend Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there. In 1939 Buick also pioneered the use of turn signals, which did not appear on other car brands until almost a decade later.
Since the discontinuation of Saturn in 2009, GM has positioned Buick to be an analogue to its German Opel brand, sharing models and development. Buick-branded vehicles are sold in the United States, Canada, Mexico, China and Taiwan. Buick sold 1,170,115 vehicles worldwide in calendar year 2014, a record for the brand.
Source: Wikipedia Buick
As the world becomes increasingly connected, Buick remains at the forefront of new applications and connectivity that provide customers with a seamless, integrated driving experience. That legacy advances with new Apple CarPlay capability for smartphones offered in all 2016 Regal and LaCrosse models. Buick made the announcement at the C3 Connected Car Conference in New […]
Buick Avenir awarded two design trophies at the North American International Auto Show Australian-designed and built Avenir heralded ‘Best Concept Vehicle 2015’ Australian-developed and built, Chevrolet Bolt is ‘Best Concept Vehicle 2015’ finalist GM Australia’s design team has added another two trophies to its cabinet as the Buick Avenir takes out “Best Concept Vehicle 2015” […]
DETROIT – Buick’s all-new Avenir concept, introduced today ahead of the North American International Auto Show, advances a legacy of progressive concepts that stretches back to the 1938 Buick Y-Job, the industry’s original concept vehicle.
DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration.
GM Australia Design took centre stage today as Buick revealed a stunning concept vehicle at the 2015 North American International Auto Show (NAIAS). Designed in collaboration with GM North America, and built at GM Australia’s advanced design studio in Port Melbourne, the Avenir – French for future – leverages Buick’s unique styling legacy to explore […]
2+2 convertible with distinctive design, premium features, refinement and 4G LTE connectivity Advanced chassis technologies – including HiPer Strut front suspension – and standard turbocharged performance Insulated soft-top system opens in 17 seconds at up to 31 mph DETROIT – Buick today introduced the 2016 Cascada – a dynamic, stylish convertible that uses innovative […]
Unique suspension and other features improve efficiency and comfort DETROIT – Some of the same technologies that make the 2012 Regal GS sport sedan the brand’s top performance car contribute to the stability and comfort that defines Buick. Buick’s HiPer Strut system is an example of the best-of-both-worlds approach. Short for High Performance Strut, this […]
Dual glove boxes and fold-flat front seat among versatile crossover’s features DETROIT – When the Buick Encore small luxury crossover goes on sale in early 2013, it will define a new market segment in the United States. But small doesn’t mean cramped when it comes to storage.
New automatic transmission for Regal GS and eAssist to be standard on 2013 Regal DETROIT – Coming off strong sales year in which it outsold the Audi A4, Lexus IS250, and Acura TSX, Buick’s midsize luxury sport sedan continues to evolve. The performance-oriented Regal GS has a new automatic transmission available in dealerships now. Additionally, […]
More than 80 percent of eligible dealers are enrolled in dealership update program DETROIT – Buick and GMC customers nationwide are discovering how a more welcoming dealership atmosphere enhances the experience of buying a new car or servicing a vehicle. More than 1,900 dealers, many in major markets, are showing the way.
Three games show the fun side of saving fuel DETROIT – In 2011 alone, the Apple App Store reported more than 100 million downloads to phones and iPads. Just as consumers embrace hand-held technology, studies show they want the same smart technology in their vehicles. Buick’s new eAssist Fuel Efficiency smartphone games seek to connect […]
All-new luxury crossover is versatile, efficient and continues brand’s growth DETROIT – Buick today introduced the all-new 2013 Encore – a luxury small crossover that delivers Buick’s signature style, interior acoustic refinement and collection of luxury amenities in a maneuverable, versatile and efficient package.
DETROIT – Buick and the General Motors Foundation today announced an expansion of the 2012 Buick Achievers Scholarship Program to include current undergraduate students, as well as high school seniors and graduates, for the 2012-13 school year.
DETROIT – Winners in this year’s collegiate football bowl games will be well documented, but off-the-field victories earned by campus champions often are more impactful yet rarely get the same attention.
DETROIT – The Buick Enclave remains the cornerstone of the brand’s revitalization, posting the best sales since it launched in 2007. Sales of the fullsize luxury crossover were up 5.4 percent in 2011 with a total of 58,392 sold.
Newest luxury sedan boasts long list of features to make short work of cold months DETROIT – With the depths of winter weather approaching, the Farmer’s Almanac predicts lower-than-normal temperatures chilling New England, the Midwest, and the Southwest. For many drivers that means frigid upholstery, icy windows, and the fear of being let stranded on […]
Brand’s 2012 lineup earns Insurance Institute for Highway Safety’s designation DETROIT – The all-new Buick Verano, with its 10 standard air bags, is an Insurance Institute for Highway Safety Top Safety Pick for 2012, and completes a sweep of Buick cars and crossovers earning the designation.
DETROIT – Buick today confirmed the introduction of the 2013 Encore, an all-new, versatile five-passenger crossover set to debut at the 2012 North American International Auto Show in Detroit.
DETROIT – The Ecotec 2.0L turbo I-4 engine that powers the all-new 2012 Buick Regal GS is one of WardsAuto World’s 2012 “10 Best Engines” for North America. The Ecotec 2.0L turbo’s 270 horsepower is the highest specific output of any GM production engine, and at 135 hp per liter, is the most power-dense engine […]
DETROIT – Whether hauling gifts for the family or the family itself, the 2012 Buick LaCrosse with eAssist fuel-saving technology comes standard with the space and versatility required to successfully navigate the holiday season. Now at dealers, Buick’s newest large luxury sedan delivers segment-leading highway fuel economy and more rear-seat leg room and cargo-carrying flexibility […]
DETROIT – The Buick 2012 LaCrosse eAssist is spending just 14 days on dealer lots nationally before being sold, and the mileage-boosting light-electrification technology is moving quickly in all regions, including import-leaning California.
Shanghai, China – General Motors and its Chinese joint venture partners displayed 42 production and concept cars at Auto China 2008 which ran from 20 to 28 April 2008. The Opel, Chevrolet, Cadillac, Hummer and Buick brands each had something special to show.