AUTOMOTIVE PR STRENGTHENS ITS LATIN AMERICAN OFFERING







Published by Gerald Ferreira Date: February 24, 2012
Categories: General News

Following on from the formation of APR Brazil, Automotive PR is now adding a network of associated public relations companies across one of the fastest growing automotive markets in the world, under the name of APR Latin America.

This latest group to join forces with the APR global network, which now has partners across Europe and India as well as a joint venture in China and an affiliate agency in America, adds affiliates in Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay and Venezuela.

APR Latin America is a top tier network which can deliver region-wide or country-specific communications expertise to clients all over the world.

Winston Moore, of Moore Asociados Ltd, and director of APR Latin America, said: “The Latin American automotive market is taking-off with Brazil leading the way followed closely by Mexico, Argentina, Chile and Colombia.

“Opportunities are emerging throughout the region due to political stability, abundance of natural resources, the rise of a new middle-class, a western hemisphere location and business culture, and lower security concerns relative to other parts of the world.

“This is an exciting moment to connect and do business with APR Latin America leading the way in this region”, he said.

Marco Ferrari, managing director at Automotive PR, said:  “We are thrilled to further our offering across Latin America, with this announcement.  APR now has the ability to be able to call on the expertise of this team of specialist agencies across this important region, and this can only add yet more value to both existing and future APR clients.”

APR’s associates have an exceptional track record in managing world class automotive accounts for top brands including: Alfa Romeo, Bridgestone, BYD, Chevrolet, Citroen, DAF Trucks, Ford, JCB, Kia, Lifan, Nissan, Mercedes Benz, Range Rover, Renault, Saab, Seat, Toyota and VW.