Like last year, Mercedes-Benz came first in three “Blogger Auto Award 2014” categories. Two Mercedes-Benz models won first prize, not only in the view of customers but also in the view of digital opinion polls. German car bloggers voted the CLA four-door coupé as the best compact car. They voted the new S-Class first in the luxury category. Once again, the Mercedes-Benz brand won the award of Best Car Manufacturer of the Year. All in all, Mercedes-Benz achieved a podium finish in nine out of twelve categories. The annual “Blogger Auto Award” has been awarded since 2012 by influential car bloggers from Germany, Switzerland and Austria.
“We are delighted that once again we have done so well in the Blogger Auto Award. As part of our “Best Customer Experience” sales strategy, the digitalisation of all communication channels is becoming more and more important. We take this success as an incentive and also as recognition for our regular dialogue with digital opinion leaders,” said Christoph Horn, Head of Global Communications at Mercedes-Benz Cars.
Further models also received recognition: second places were achieved by the E-Class in the “luxury segment” category, the G-Class in the “SUV” category and the B-Class in the “MPV” category. Third-place prizes went to the C-Class Coupé in the “executive” category, the SLS AMG in the “sports cars” category and the Viano in the “MPV” category. Since 2012 the “Blogger Auto Award” has been bestowed annually by the most influential car bloggers in Germany.
Since 2009, in addition to digital marketing activities, Mercedes-Benz has run a professional journalistic network in the increasingly influential field of social networking, and maintains close contact with a large number of international online opinion leaders from a range of different areas – from cars and technology to fashion, design and lifestyle. In the meantime, the success of the Mercedes-Benz brand has been measured not merely in terms of the number of fans and followers, but primarily by the high degree of interaction with people on a variety of different social networking platforms. For example, on Instagram Mercedes-Benz has the most eager fans among all car brands. On Facebook and Twitter too, Mercedes-Benz is way ahead in the popularity stakes amongst fans. In 2014, new innovative measures are planned to reinforce the commitment of Mercedes-Benz to the digital world.