Automechanika: Mercedes-Benz Johannesburg South Africa


Mercedes-Benz SA is returning to Automechanika Johannesburg to promote its After-Sales customer support initiatives after a very successful debut at the previous show in 2011.


“We enjoyed many benefits from our involvement in this event two years ago and that is why we are back at the 2013 edition of this world-renowned trade fair for the automotive aftermarket,” says MBSA’s divisional parts manager, Hans Roos, who is responsible for the exhibit at the show which takes place at Expo Centre from May 8-11.

“In 2011 Automechanika Johannesburg provided the ideal launch pad for our Remanufactured Genuine Parts programme, which is proving a big success. The number of products in our remanufactured range has grown from 135 items in 2011 to 491 in 2013 and the range now includes parts for Mercedes-Benz trucks and cars inclusive of Freightliner and Fuso trucks and Detroit Diesel engines,” added an enthusiastic Hans Roos, who has worked at MBSA for the past 13 years.

Automechanika Johannesbiurg

Mercedes-Benz Remanufactured Genuine Parts represent an economical, environmentally compatible alternative. Since remanufactured parts do not have to be produced from scratch, less energy is required. Recycling used parts also saves on valuable raw materials and reduces emissions.

The two major benefits of remanufacturing a part, which is carried out by the original supplier are the positive contribution from an environmental impact point of view and the cost saving advantage for the customer. The usage of the original Mercedes-Benz core contributes up to an 80% saving in material and a 90% saving in energy, while the customer receives payment for returned core.

A real highlight on the Mercedes Benz stand this year is sure to be the daily build-up of a 5,5l AMG V8 engine by skilled craftsmen using the correct special tools and processes. The engine will be built up during the day and disassembled each evening.

Mercedes Benz

Another attention grabber is sure to be the latest addition to the range of Mercedes-Benz passenger car, the striking A-Class hatch, which will be displayed with a full range of accessories.

There will also be a range of merchandise, such as branded clothing, on sale.

Hans Roos said his team will be using the opportunity to attract the second and third owners of Mercedes-Benz products to return to dealerships for servicing and maintenance.  He explained that this special offer programme applies to both cars and trucks and the aim is to show that it makes economic sense to stay with the franchised dealer, as  service costs are competitive and guaranteed, while the integrity of the vehicle is assured.

“We have a number of initiatives to ensure our dealers provide top class service in every aspect of their business, through a number of programmes, including our Parts Professional and Workshop Processes Consulting, which all contribute to ensuring we have satisfied customers.

Mercedes-Benz Johannesburg South Africa

”The full spectrum of our added-value after sales offerings will be displayed with qualified staff on hand to answer any questions, These include extensions to the MobiloDrive and PremiumDrive maintenance plans, Parts Store Plus, where there are special offers, Web-parts, where fleet owners can order parts online and the order is then forwarded to the relevant dealer,” commented the divisional parts manager.

The MBSA after sales team will make use of the display for relationship building with dealers and customers, including a meeting on the stand of the National dealer Forum.

“Most of all we believe it will be beneficial on many fronts to have a strong presence at this Mecca of the South African automotive market as it shows Mercedes-Benz as a company that truly cares for its customers and constantly strives to provide the best possible service,” concluded Hans Roos.