Auto Africa 2004 Revs its Engines
Motor show to deliver the latest international motoring trends
International automotive brands are fine-tuning their multi-million rand plans to showcase the latest and greatest they have to offer the South African market at this year’s Auto Africa 2004, the biennial international motor show, which takes place from 28-31 October 2004 at the Expo Centre, Nasrec, Johannesburg.
The exhibition, which is the largest of its kind on the African continent, will provide an opportunity for visitors to view the most up-to-date motoring trends, innovations and fashions, with leading motor brands displaying the latest models due on showroom floors in the next few months or early next year.
Some 20 new vehicles will be unveiled to the South African market for the first time at the event, with a number of vehicles and exhibition stands being flown in from various destinations around the world, having been displayed at international motor shows such as Paris and Frankfurt. “Visitors to Auto Africa 2004 will experience a world-class event and can expect to see exactly what visitors to other international motor shows would see,” says exhibition director Pula Dippenaar.
Auto Africa 2004 is the only platform for the South African automotive industry to display cars not yet available in the country. The consumer can view the cars at their leisure and in a stress-free environment. “The real value of the event is that it presents a comparative platform for potential buyers to view the various vehicles on offer, to talk directly to the manufacturers and make informed decisions based on what they have observed. The exhibition also provides consumers with insight into new technology and new safety features,” says Dippenaar.
In addition, visitors will be able to view concept cars, compact cars, exotic vehicles, luxury cars, formula one cars, and a range of electric and hybrid vehicles.
The event is host to numerous public attractions including demonstrations of advanced driving techniques through the BMW advanced driving centre, as well as the Top Car Dynamic centre, where cars will be pushed to the limits.
Visitors will also be able to get up close and personal with the latest 4x4 vehicles and experience their performance first hand at the 4x4 track, which is featured at this year’s event once again. In addition, a quad bike track and pee-wee track for the kiddies will provide activity for the whole family.
The event is open to the public from 09h00 to 20h00. Tickets are available through Computicket or at the gate until 18h00, when access to the grounds closes. Tickets cost R50 for adults and R20 for children under 12.
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