AUGUST CAR SALES NOT SLOWING DOWN







Published by Gerald Ferreira Date: August 28, 2015
Categories: General News

The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014.

SANTA MONICA, Calif. — July 30, 2015 — Edmunds.com, the premier destination for car shopping, forecasts that 1,538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014.

"Sales momentum in August has been strong despite recent stock market fluctuations," said Edmunds.com Senior Analyst Jessica Caldwell. "The fact that we will likely see a year-over-year decline in sales isn't a troubling sign because last August was a monster month that included Labor Day weekend."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales Volume August 2015 Forecast August 2014 July 2015 Change from August 2014 Change from July 2015
GM 269,759 272,423 272,512 -1.0% -1.0%
Ford 225,834 221,373 222,014 2.0% 1.7%
Toyota 216,526 246,100 217,181 -12.0% -0.3%
FCA 199,091 198,379 178,027 0.4% 11.8%
Honda 156,962 167,038 146,324 -6.0% 7.3%
Hyundai/Kia 126,930 124,670 127,324 1.8% -0.3%
Nissan 126,334 134,388 130,872 -6.0% -3.5%
VW/Audi 47,910 52,282 48,954 -8.4% -2.1%
Industry 1,538,958 1,582,700 1,507,663 -2.8% 2.1%

*NOTE: August 2015 had 26 selling days, August 2014 had 27 and July 2015 had 26.

Edmunds.com estimates that retail SAAR will come in at 15.3 million vehicles in August, with fleet transactions accounting for 12.1 percent of total sales. An estimated 3.22 million used cars will be sold in August, for a SAAR of 36.8 million (compared to 3.24 million — or a SAAR of 37.1 million — used car sales in July).

MARKET SHARE FORECAST, BY MANUFACTURER
Market Share August 2015 Forecast August 2014 July 2015 Change from August 2014 Change from July 2015
GM 17.5% 17.2% 18.1% 0.3% -0.5%
Ford 14.7% 14.0% 14.7% 0.7% -0.1%
Toyota 14.1% 15.5% 14.4% -1.5% -0.3%
Chrysler Group 12.9% 12.5% 11.8% 0.4% 1.1%
Honda 10.2% 10.6% 9.7% -0.4% 0.5%
Hyundai/Kia 8.2% 8.5% 8.7% -0.3% -0.5%
Nissan 8.2% 8.5% 8.7% -0.3% -0.5%
VW/Audi 3.1% 3.3% 3.2% -0.2% -0.1%