Ford Motor Company of Southern Africa’s response

JOHANNESBURG – 02 September 2010 – South Africa’s new car market boomed during August to its highest levels since July 2008 according to figures released by the National Association of Automobile Manufacturers of SA (Naamsa).

August new vehicle sales rallied 36,9% year on year to 46,377 units, 12.2% up on the already good sales results for last month.

“The impending CO2 emissions tax levied by Government from September appears to have had at least one positive result: SA consumers have bought more new cars during August than any other month in the past two years,” says Vice President Marketing, Sales and Service, Dean Stoneley. “We anticipate continued growth through the remainder of the year.”

Passenger car sales rose 49,7% on August 2009 to 33,541 cars, 14,8% more than last month. Even Light Commercial Vehicles (LCV) sales returned to positive growth despite not being affected immediately by emissions tax. LCV sales ended 4,7% better than July and 8,9% improved over the same time last year.

Heavy Commercial Vehicles virtually doubled sales during August (up 92,9% on August 2009), while Medium (up 8,7%) and Extra Heavy Commercial Vehicles (up 44,3%) continued their strong performances. Bus sales declined 38% over the same month last year in the wake of the Soccer World Cup.

Ford Motor Company of Southern Africa (FMCSA) came up trumps in August, increasing sales 53,1% on July. In its first full month of sales, the new Ford Figo moved 1,142 units to make the newcomer the fourth best selling passenger car in South Africa. The company’s Fiesta also surged to over 1,000 units to secure sixth spot in the country’s Top 10 best selling passenger cars.

“The importance of the sub-B segment is critically evident as consumers assert the importance of affordability in SA’s new vehicle market,” continues Stoneley. “All but one Figo was sold through the dealer network, clear indication that consumers have embraced the value proposition offered by Figo and the buoyant activity in this segment.”

“Based on the good performance of the Ford Figo and Ford Fiesta, FMCSA achieved its highest market share amongst Naamsa reporters for the year with 12.1% for August,” concluded Stoneley.


  1. VW Polo Vivo 2 229
  2. TOYOTA Corolla 1 339
  3. VW Polo 1 236
  4. FORD Figo 1 142
  5. CHEV Spark 1 122
  6. FORD Fiesta 1 050
  7. TOYOTA Fortuner 1 044
  8. MERCEDES C-Class 957
  9. BMW 3-Series 762
  10. VW Polo Vivo Sedan 729


  1. TOYOTA Hilux 2 628
  2. CHEV Corsa Utility 1 195
  3. ISUZU KB 1 002
  4. TOYOTA Quantum 967
  5. NISSAN NP200 792
  6. FORD Ranger 720
  7. NISSAN NP300 Hardbody 579
  8. FORD Bantam 573
  9. NISSAN Navara 288
  10. MAZDA BT-50 262

Source: Naamsa