The winter solstice – December 21 – is almost upon us, and Audi has chosen to mark the shortest day of the year and the 12 days of Christmas which rapidly follow it with a collection of images which show its range in an entirely different light.
The number one premium brand will present a series of stunning light-painted photos on each of the 12 Days of Christmas that showcase the very best of Vorsprung durch Technik with pin-sharp clarity. Click on each image for a high-definition demonstration of the four rings shining bright during the festive season.
Merry Christmas from the Audi UK Press team.
In 2013 Audi achieved best ever worldwide sales of 1,575,500 cars, an 8.3 per cent improvement over 2012. Sales in the UK increased by 14.9 per cent year-on-year to 142,020 cars, establishing another record and elevating the brand to the lead position in sales terms in the premium sector for the first time.
To maintain this strong performance the brand plans to invest around €22 billion – mainly in new products and sustainable technologies – between now and 2018.
Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility. This philosophy also applies to the brand’s sports car racing activities, in which Audi made history in 2012 by winning the Le Mans 24-hour race using pioneering hybrid diesel technology in the R18 e-tron quattro. It went on to repeat the performance in the 2013 and 2014 races, taking the total number of Audi victories there to 13.