UK Product Communications – Milton Keynes
Audi A3 and R8 sports car triumph at opposite ends of the scale in annual awards voted for by fleet drivers
Audi A3 scoops Lower Medium Car of the Year for the fourth time since 2007
The R8 makes it three-in-a-row in the Sporting Car category
The Audi A3 and R8 have demonstrated the appeal of the brand with four rings across the spectrum of fleet drivers by topping their individual categories at the annual BusinessCar Awards. The awards are voted for by readers of BusinessCar magazine and its website businesscar.co.uk.
This year’s Lower Medium Car title marks the fourth time the A3 has won the category since 2007. BusinessCar Editor Paul Barker explained: “Audi’s A3 has again proved itself the most desirable car in its sector, combining efficiency with badge appeal to create a very attractive proposition, both in running costs and offering a car company drivers will be pleased to drive.”
The R8 may not spring to mind as a natural Fleet car, but its victory in the Sporting Car category shows its strong appeal for top-end company car drivers. Barker said: “At the other end of the scale, the R8 takes the Sporting Car prize, the one category where heart is allowed to rule head, proving Audi’s desirability can stretch into all price points.”
Iain Carmichael, Head of Fleet Sales at Audi UK, said: “Winning two BusinessCar awards marks a strong start to the year for Audi, particularly because it shows the brand’s strength at opposite ends of the business car spectrum. They are a genuine affirmation of the calibre of our model range and its competitiveness at all levels in the fleet sector.”
A3 and R8 are ‘the business’ – The Audi A3 and R8 triumphed in their respective categories at the BusinessCar Awards 2012. The A3 extended its reign at the top of the Lower Medium Car category, while the R8 successfully defended its Sporting Car of the Year title for the third consecutive time.