ARAIS NEW HELMETS HIT THE MARK AT MOTORCYCLE LIVE
Plus riders, interviews, signing sessions and an Arai Entertainment Zone that never stopped!
Arai launched two brand new helmets at Motorcycle Live – the Tour-X4 and Axces II – and both went down a storm with press and public alike.
The Tour-X4 in particular proved extremely popular, thanks to the continued interest in the Adventure Sport segment. Featuring a completely new outer shell, plus re-designed ventilation system with high-flow ventilation ducts, chin vent, diffuser system and visor brow vents, the Tour-X4’s interior features the Facial Contour System (FCS), and to tailor the fit also has a removable 5mm surface foam layer on the cheek and temple pads. What really makes the Tour-X 4 stand out, and why it was such a hit at the show, is its versatility: it can be worn with or without the peak, with or without the visor or anyway which way you like!
The Axces II, Arai’s entry level helmet, also proved to be a winner – featuring as it does all the usual Arai hallmarks of premium quality and fit. Its new Super Fibre Construction (SFC) outer shell has been re-designed with an enlarged aperture and visor giving better peripheral vision, while its ventilation system has new-style front and rear diffuser vents and a chin vent with larger intake holes. Its new luxury fixed inner liner features removable cheekpads, available in several thicknesses to create a custom fit.
The Arai Entertainment Zone, as well as the Arai stand, was the place to find famous racing faces. Repsol Honda’s MotoGP contender Dani Pedrosa – even though delayed a day due to fog – delighted the crowds with his easy-going nature and insight into the life of a factory racer, as did home-grown MotoGP rookie of the year Tech 3 Yamaha rider Cal Crutchlow.
WSB stars Leon Haslam and Jonathan Rea put in regular appearances alongside BSB star Josh Brookes, and real-roads racers Michael Dunlop and Bruce Anstey rubbed shoulders with legends such as Steve Plater and Neil Hodgson.
On Sunday 20th November an incredible £4,000 was raised in just half an hour in the Riders for Health auction supported by Arai with fans bidding on helmets, pictures, caps, visors and other MotoGP memorabilia. The money raised will help to get more health workers on the road reaching millions more people across Africa with regular health care.
Also very popular with the public was the trying-on feature of the Arai stand; every visitor could try the Arai of their choice – or all of them – and explore every possibility of fit and comfort prior to purchase, or just for future information. The Arai Race Service too was, as ever, working flat-out from the moment the show opened to the end of the final day fitting and servicing Arais.