2nd July  2012 Automotive PR (APR) has further expanded its global portfolio with the formation of APR Poland.

APR Poland joins the APR Global Network, which includes specialist agencies across eight European countries as well as in India, the USA, Australia, Latin America including Brazil and Japan. APR also has its own business and a joint venture partner in China.

APR Poland is a partnership with Imago Public Relations, based in the automotive hub Katowice and ranked among the top 30 Polish PR firms.

Since 1998 Imago has helped clients communicate effectively within numerous sectors: automotive, power & energy, IT, finance, media & entertainment, municipalities, building & real estate, mining, utilities, retail, sports and NGOs.   Current clients include vehicle driveline products producer Nexteer Automotive, lithium-ion battery producer for EV and hybrid vehicles Axeon, producer of plastic components for international automotive industry Plastic Omnium,  and SAM SA – operator of the first paid motorway in Poland.

The agency has been awarded 6 Golden Clips (2008 – 2011), the most distinguished PR award in Poland, in categories including crisis communication, corporate PR, product PR, creativity, public affairs & lobbying and was also a finalist of the International Public Relations Association Golden World Awards in 2009 and 2010 for handling Crisis Communication.

Rafal Czechowski, managing partner at Automotive PR Poland, said: Being a part of the APR global network means putting the ‘think globally, act locally’ philosophy into practice within the automotive industry. Thanks to an international insight on a day by day basis, we are able to effectively coordinate communication activities and processes conducted by international clients operating in Poland in a more effective way than ever before.”

Marco Ferrari, APR’s managing director, said: “Once again, we are delighted to add another partnership to the APR Global network.   APR Poland’s contacts are second-to-none and we know our clients will see a real benefit from this new offering.”