All-New Ford Ranger set to revolutionise Pickup Segment

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Ford Ranger

  • The all-new Ranger will be manufactured in three continents with South Africa producing vehicles at its Silverton assembly plant in Pretoria for export to 148 markets around the world
  • The all-new Ranger features more power, innovative technology, and enhanced comfort and safety, promising to transform the pickup truck experience
  • The all-new Ranger is one of the most high-tech compact pickups, featuring smart technologies such as Bluetooth®1 with Voice Control and Rear View Camera system in certain derivatives

Ford Ranger Logo

SILVERTON, South Africa, 25 Oct., 2011 -The all-new Ranger boasts all the toughness and rugged capabilities of a pickup truck, but also features smart technology, outstanding safety, superior fuel economy and high standards of quality and comfort.

Totally new from the ground up, the all-new Ranger was designed and developed to be among the forerunners – if not the pack leader – in every area that is important to pickup truck customers, from a work and leisure perspective. The pickup now delivers more payload and towing capability and, at the same time, is fitted with innovative features that significantly enhance the driving experience.

Ford Ranger

For nearly 20 years, the all-new Ranger has been one of Ford’s most popular pickups across the globe, providing millions of customers with Ford Tough Truck capabilities. Having gone through a comprehensive global development program, the all-new Ranger builds on its strong heritage and is now set to blaze new trails ahead.

“The all-new Ranger is South African built, but has benefitted from Ford’s global expertise, making it the perfect solution for South African consumers,” says Ben Pillay, Ford Marketing Manager. “The first pickup built under the One Ford strategy, it is a no compromises truck that provides customers with quality, fuel efficiency, safety and smart technology in one complete package.”

Developed for the world, produced in South Africa

Designed and developed by a global team headquartered in Australia, the product development teams had full access to Ford’s global capabilities, testing facilities and pickup truck knowledge. The pickup will be manufactured in three continents with South Africa producing vehicles at its Silverton assembly plant in Pretoria for export to 148 markets around the world. The all-new Ranger will ultimately be sold in 180 markets, making it one of the farthest-reaching Ford products in the world.

Ford Ranger Wheel

The collaboration was crucial in developing the all-new Ranger. Everything is new – engines, gearboxes, frame, suspension, steering system, brakes, chassis, exterior sheet metal, vehicle interior. The list continues with brand-new features for safety and passenger comfort.

Tested in South Africa, Australia, Dubai, Thailand, North America, Brazil and Sweden, Ranger had to face severe heat and cold, monsoon rains, high altitudes as well as rushing rivers, arid deserts and potholed roads. Prototypes clocked more than a million kilometres on the road supported by countless hours of exhaustive testing in state-of-the-art laboratories.

Ford Ranger Style

Smart and comfortable

At 5 274mm long and 2 163mm wide, the all-new Ranger is bigger than the previous-generation model. It remains easily manoeuvrable on narrow city streets and during parking thanks to a responsive steering system that requires no more than 3.5 turns of the wheel lock-to-lock – one of the best in the segment.

Making full use of the spacious interior, the all-new Ranger offers more practical stowage than most competitors. The glove box is large enough to accommodate a 16-inch laptop computer while door pockets can comfortably fit 1.5-litre water bottles. Ample storage for mobile phones and other small items can be found in the console and in areas within easy reach of the driver. Underneath the rear seats, a convenient hidden storage area for tools can be easily accessed.

Poised to be a leader in innovation, the all-new Ranger comes with smart technologies that make the pickup easier, safer and more fun to drive. On selected models with Bluetooth®1, USB and iPod®2 connectivity, there is voice control over the radio, CD, iPod, USB, electronic air-conditioning and mobile phone. Dual-zone climate control and cruise control are available on the high series. And with all of these features, it’s still one of the most fuel-efficient pickups in the segment.

The all-new Ranger’s rugged capability was purposefully engineered and carefully crafted into the pickup, giving customers a tough truck that they can truly rely on whether in high waters, on challenging terrains, or just commuting to work. The all-new Ranger will certainly be a dependable companion for them both on and off road in any condition.

“The all-new Ranger is the culmination of years of hard work and dedication. Hundreds of engineers and Ford staff from around globe have been involved in making the introduction of the all-new Ranger a success,” continued Pillay. “The all-new Ranger is capable, comfortable, powerful, fuel-efficient, safe, and has been designed, engineered and produced to lead in its segment. Introducing it to the South African public is a proud moment for us.”

Warranty, service plan, off road driving…

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