This is going to be quite a year for Alfa Romeo in South Africa. Within the next two months, the first all-new Alfa Romeo since 2006, the compact MiTo, will make its local debut. Lauded internationally for its quality, performance and design, the MiTo will be the first premium brand to take ownership of the B segment.
And to herald the resurgence of the Alfa Romeo brand on the African continent, the Italian icon will make a big splash at the World Superbike (WSBK) race spectacular to be held at Kyalami on Sunday 17th May. You see, Alfa is one of the major sponsors of the event and will remain so for the next three years. A little piece of trivia worth noting is that the SBK Championship is broadcast by 95 TV channels around the world, offering a total of almost 3,500 hours of coverage in the course of the racing season.
Alfa Romeo branding at the Kyalami Race Track’s start and finish lines, a whole fleet of track support vehicles (including the all-important and highly visible safety pace cars), and Alfa’s sponsorship of the Ducati Racing team will ensure that anyone attending the event or watching it on television will be left in no doubt that Alfa Romeo is here, and here to stay. 500 Grand stand tickets, a dedicated Alfa Romeo boma accommodating an extra 145 guests and the opportunity for 30 lucky Alfisti to get paddock passes are just some of the perks open to Alfa Romeo fans.
Oscar Rivoli, Managing Director of Fiat Group Automobiles South Africa, is proud of Alfa Romeo’s association with WSBK: “The initiative will enjoy tremendous visibility, with an audience including fans at the tracks, the entire sales network and customers. It’s an event that harmonises with Alfa Romeo’s hallmark sporting spirit, and what with the new models that will shortly be coming our way, it’s the perfect marketing vehicle.”
Celebrating more than a decade of Alfa Romeo & Fiat in South Africa!