Amateur golfers who achieve a hole-in-one usually only have bragging rights, but for one lucky person, it could be so much more.
At this year’s ABF (Advertising Benevolent Fund) Golf day to be held at Kyalami Golf Estate on the 5th November, the first golfer to score a hole-in-one at the 17th hole will win an ‘uber-cool’ Fiat 500. Fiat Group Automobiles SA in conjunction with IC Auto Roodepoort will also be showing the full range of Fiat Professional commercial vehicles.
While giving away a car as a prize in a golf tournament is quite common for the ‘pros’, it’s a relative novelty in the realm of the amateur game.
Alex Leoni, Fiat’s National Sales Manager, is pleased with the tie-up: “The Fiat 500 is a very unique car, so this sort of out-of-the-box brand building suits us down to a ‘tee’ – good luck to all the participants.”
IN 2008 FIAT CELEBRATES 10 YEARS OF BUSINESS IN SOUTH AFRICA. FROM A SINGLE MODEL LINE-UP AND NOT ONE STAND-ALONE DEALERSHIP, THE COMPANY NOW BOASTS A VERY COMPREHENSIVE RANGE AND A DEDICATED DEALER NETWORK. FIAT GROUP AUTOMOBILES SOUTH AFRICA – 10 YEARS YOUNG AND HERE TO STAY!